Brand Tone

Sophisticated, Inspirational, Caring, Functional, Approachable, Modern

Brand Values

• •Beauty
• •Quality
• •Functionality
• •Intentional Living
• •Empowerment (especially for women)
• •Craftsmanship

Best Practices

• •Connect emotionally by speaking to aspirations.
• •Weave in elements of the brand's origin—a mother's solution, handmade quality, and a passion for design—to build connection and authenticity.
• •Highlight the functional yet beautiful aspects of the planners.
• •Emphasize the brand's commitment to quality and craftsmanship.
• •Showcase collaborations with other talented female businesses.

Social Perception

Coveted & High-Quality, Inspirational Tool, Supportive of Female Businesses, South African Origin with Global Reach

Copy Examples

• •Plan your time, inspire change, map your goals, cue healthy habits and set in motion the future you desire and deserve.
• •Handmade with care and intention, our planners are designed to bring joy to your everyday life.
• •The 2025 collection imbues whimsy, charm, and sophistication through our artist collaboration with Aureum Design.
• •More than just a planner, it's a mechanism toward a better life.
• •Designed for the modern woman, our planners understand contemporary needs and lifestyles.