Brand Tone

Aspirational, Passionate, Elegant, Empowering, and Personal

Brand Values

• •Championing Heritage and Craftsmanship
• •Affordability and Accessibility
• •Modern Heirlooms
• •Cultural Fusion
• •Personal Connection and Passion

Best Practices

• •Lead with Passion: Always infuse the brand's story and the founder's passion into the copy. This personal touch is a key differentiator.
• •Emphasize Heritage: Continuously highlight the connection to Indian craftsmanship and the cultural significance of the designs.
• •Use Elegant and Empowering Language: Employ words that evoke a sense of elegance, confidence, and individuality.
• •Showcase Customer Love: Regularly feature customer testimonials and stories to build trust and reinforce the brand's positive perception.
• •Balance Tradition and Modernity: Ensure the copy reflects the brand's unique position of offering traditional designs curated for a modern, global lifestyle.

Social Perception

Overwhelmingly positive, perceived as a provider of high-quality, affordable, and stylish ethnic jewelry with excellent, personalized customer service. The brand is seen as authentic and passionate, benefiting from the founder's story and cultural significance.

Copy Examples

• •Introducing 'Falak' - where tradition meets today. Each piece in this collection is a handcrafted story, a modern heirloom designed to be cherished for generations. Discover jewelry that speaks to your soul. #SaajByG #ModernHeirloom #SouthAsianJewelry
• •Elegance you can embrace. At Saaj By G, we believe in celebrating your style without compromise. Discover our collection of exquisite, handcrafted jewelry at prices that let you shine. #AffordableLuxury #SaajByG #EthnicJewelry
• •From the hands of artisans to the heart of your jewelry box. We partner with budding small businesses to bring you the finest in modern South Asian craftsmanship. Wear a piece of art. #HandcraftedWithLove #SupportArtisans #SaajByG
• •Your happily ever after deserves the perfect sparkle. Our bridal collection is curated to make your special day unforgettable. Timeless pieces for the modern bride. #BridalJewelry #SaajByG #WeddingHeirlooms
• •From a corporate dream to a passion realized. Saaj By G was born from a love for South Asian attire and a desire to share its beauty. Every piece in our collection is handpicked with love and a commitment to quality. #FollowYourPassion #SaajByG #FounderStory