Brand Tone

Luxurious & Opulent, Exclusive & Rare, Artisanal & Crafted, Traditional & Heritage-Rich, Sensory & Evocative, Sophisticated & Refined

Brand Values

• •Excellence & Quality
• •Authenticity & Tradition
• •Exclusivity & Rarity
• •Artisanal Craftsmanship
• •Customer Experience & Emotional Connection

Best Practices

• •Emphasize Exclusivity and Rarity: Consistently use language that highlights the unique nature of the ingredients, the small-batch production, and the "connoisseur" aspect of the clientele. Words like "rare," "exclusive," "limited," "artisanal," "bespoke," and "curated" should be staples.
• •Evoke a Sensory and Emotional Experience: Describe the fragrances not just by their notes, but by the feelings, memories, and experiences they evoke. Use rich, descriptive adjectives that appeal to the senses and suggest a journey or transformation.
• •Maintain an Aura of Luxury and Sophistication: Ensure all copy, from website text to social media captions, reflects high-end refinement. This includes elegant phrasing, impeccable grammar, and a tone that speaks to an affluent and discerning audience. Avoid slang or overly casual language.
• •Highlight Heritage and Authenticity: Weave in the brand's long history, its roots in Middle Eastern traditions, and its commitment to authentic perfume-making artistry. This builds trust and adds depth to the brand narrative.
• •Showcase Accolades and Expertise Subtly: While it's important to mention awards and recognition, integrate these achievements naturally into the narrative of excellence and mastery rather than overt boasting. Focus on how these accolades affirm the brand's commitment to quality and craftsmanship.

Social Perception

Highly Esteemed & Award-Winning, Leader in Niche Oriental Perfumes, Symbol of Luxury and Exclusivity, Trusted & Prominent, Sensory and Experiential

Copy Examples

• •Saad Bashammakh: Where Heritage Whispers and Luxury Unfolds. For over three decades, we have journeyed through the heart of oriental tradition to bring you elixirs of unparalleled rarity. Each drop is a testament to artisanal mastery, a secret shared only with those who seek the truly exceptional. Discover your signature.
• •Beyond Perfume. An Olfactory Crown. Step into a realm of sensory opulence. Saad Bashammakh is not merely a fragrance; it is an anointment of exclusivity. Crafted in meticulous small batches from the world's most precious essences, our award-winning scents are reserved for the discerning.
• •The Art of Distinction. The Soul of the Orient. In a world of the commonplace, choose the extraordinary. Saad Bashammakh’s niche perfumes are masterpieces of tradition and innovation, designed to evoke profound emotions and leave an indelible mark of sophistication. Experience the pinnacle of perfumery.
• •Crafting Legends, One Scent at a Time. Authenticity is our most cherished ingredient. With a legacy rooted in the ancient art of Middle Eastern perfumery, Saad Bashammakh invites you to explore a collection that is as timeless as it is contemporary. Indulge in the luxury of true craftsmanship.
• •Your Invitation to an Exclusive Sensory Sojourn. More than a boutique, it is a sanctuary of scent. At Saad Bashammakh, immerse yourself in an experience curated for connoisseurs. Allow our rare ouds, exotic oils, and enchanting perfumes to transport you. This is luxury, redefined.