Brand Tone

Supportive and Caring, Innovative and Modern, Quality-Focused and Assuring, Accessible and Friendly

Brand Values

• •Practicality
• •Comfort
• •Innovation
• •Customer Experience
• •Quality and Safety
• •Support
• •Trust

Best Practices

• •Prioritize 'Solutions' and 'Benefits': Always frame product descriptions and marketing messages around how Vivenze solves a customer's problem or improves their life (e.g., 'makes your life easier,' 'brings comfort to your home,' 'simplifies your tasks') rather than just listing features.
• •Emphasize Trust and Reliability: Incorporate phrases that build confidence, such as 'quality you can count on,' 'your trusted partner for home solutions,' or 'shop with peace of mind.'
• •Maintain a Supportive and Empathetic Voice: Especially in customer service and problem-solving content, adopt a tone that shows understanding and a genuine desire to help.
• •Be Consistent Across All Touchpoints: Ensure the brand voice (supportive, practical, innovative, trustworthy, accessible) is reflected not just on the website, but in any future email communications, potential social media, and customer service interactions.
• •The tone is trustworthy and supportive, which means being easy to understand.

Social Perception

A supportive, innovative, and trustworthy brand focused on practical solutions for the home and well-being.

Copy Examples

• •Somos mais do que uma loja: somos um ponto de apoio no seu dia a dia. (We are more than a store: we are a point of support in your day-to-day).
• •oferecendo soluções pensadas para facilitar a sua vida...(offering solutions designed to make your life easier).
• •Com produtos inovadores, criados para trazer conforto, praticidade e eficiência...(With innovative products, created to bring comfort, practicality, and efficiency).
• •queremos ser a sua escolha confiável sempre que precisar de algo que faça a diferença. (we want to be your trusted choice whenever you need something that makes a difference).
• •Nosso compromisso é com a qualidade, segurança e um atendimento diferenciado... (Our commitment is to quality, safety, and differentiated service).