Brand Tone

Elegant, Sophisticated, Aspirational, Chic, Feminine, Mindful, Artisanal

Brand Values

• •Elegance & Style
• •Quality & Craftsmanship
• •Accessibility to Luxury
• •Timelessness & Enduring Appeal
• •Sustainability

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining key tonal words (e.g., elegant, chic, timeless, artisanal, confident), sentence structure preferences (e.g., sophisticated but clear), and a "words to use/avoid" list. Share this with anyone creating content.
• •Embrace "Parisian" Elegance Consistently: Weave in subtle references to Parisian aesthetics, lifestyle, or craftsmanship without overdoing it. Focus on sophistication, quality, and a touch of romance or artistry.
• •Focus on Aspiration and Benefit: Highlight how the products make the customer feel (e.g., confident, stylish, unique) and the quality/story behind them, rather than just listing features.
• •Maintain Visual and Textual Harmony: Ensure the copy on social media, website, and ads aligns with the elegant and chic imagery used. The language should enhance the visuals and vice-versa.
• •Engage with an Elegant and Approachable Voice: When interacting with customers (comments, DMs, customer service), maintain the sophisticated yet welcoming tone. Be helpful and embody the brand's values in communication.

Social Perception

Stylish, on-trend, a source of chic accessories, high fashion, quality, and romance.

Copy Examples

• •Adorn your tech with Parisian whisperings. Our new collection of phone cases captures the timeless elegance of the city, designed for the modern muse. Discover your signature style.
• •Each piece tells a story of Parisian artistry. Handcrafted with intention by local artisans, our jewelry is an heirloom in the making. Wearable elegance, consciously created.
• •Effortless chic, from café rendezvous to evening soirées. Our cases are more than protection; they're a statement. #ByLillyParis #ParisianStyle #TechCouture
• •Your special occasion deserves a touch of Parisian sparkle. Experience the allure of our handcrafted jewelry with our new exclusive hire service. Radiate confidence, effortlessly.
• •By Lilly Paris curates accessible Parisian elegance for the discerning woman. We believe in transforming everyday moments into cherished occasions with pieces that speak of enduring style and masterful craftsmanship.