Brand Tone

Accessible and Approachable, Customer-Centric and Helpful, Inclusive and Empowering, Informative and Educational, Positive and Confident

Brand Values

• •Accessibility: Making luxury beauty products affordable for everyone.
• •Customer Satisfaction: Prioritizing a positive customer experience through excellent service, easy returns, and fast shipping.
• •Inclusivity: Celebrating all types of beauty and ensuring representation for diverse individuals.
• •Value: Providing high-quality, brand-name products at discounted prices.
• •Education/Information: Empowering customers with knowledge about products and beauty trends.
• •Authenticity: Promoting 'real beauty' and honest marketing.

Best Practices

• •Prioritize Value and Accessibility: Always frame product benefits in the context of affordability and making luxury attainable.
• •Maintain a Helpful and Supportive Voice: Use clear, straightforward language. Offer solutions and advice. Ensure customer service touchpoints are empathetic and efficient.
• •Weave in Inclusivity Naturally: Showcase diverse individuals in imagery and ensure product descriptions and blog content speak to a wide range of beauty needs and identities without tokenism.
• •Be Customer-Obsessed: Continuously reiterate commitments to customer satisfaction, easy returns, and responsive support.
• •Educate and Empower: Share knowledge through blogs, tutorials, and product guides that help customers make informed choices and feel confident in their beauty routines.

Social Perception

Trusted Retailer, Good Value, Reliable Service, Emerging Advocate for Inclusivity

Copy Examples

• •Luxury Beauty. Accessible Prices. Your Beautyvice.
• •Indulge in [Brand Name]'s renowned [Product Type], now within reach. At Beautyvice, we believe everyone deserves to feel fabulous without breaking the bank. Experience the quality, love the price.
• •Beauty is diverse. Beauty is unique. Beauty is YOU. We're committed to celebrating every shade, every texture, every identity. Discover products that see you and celebrate you at Beautyvice. #BeautyForAll #InclusiveBeauty #Beautyvice
• •Your Beauty Questions, Answered! Plus, Hassle-Free Returns.
• •Tired of beauty standards that don't reflect you? So are we. At Beautyvice, we're championing real beauty, real skin, and real confidence. Let's explore how to embrace your unique glow with products that work for *your* needs.