Brand Tone

Aspirational & Inspiring, Confident & Bold, Modern & Stylish, Professional & Performance-Oriented

Brand Values

• •Excellence & High Performance
• •Discipline & Hard Work
• •Style & Sophistication
• •Quality & Comfort
• •Global Appeal & Connection
• •Family Values & Social Responsibility

Best Practices

• •Embody Ronaldo's Persona: Use strong, active verbs and confident language that reflects Cristiano Ronaldo's drive and winning mentality. Words like "excel," "dominate," "inspire," "achieve," and "unleash" can be effective.
• •Highlight Quality and Performance: Consistently mention the premium materials, craftsmanship, and performance aspects of the products, linking them to the pursuit of excellence.
• •Maintain a Stylish and Modern Voice: Keep the language contemporary, sleek, and sophisticated, appealing to a fashion-conscious audience. Avoid overly casual or colloquial language unless specifically targeting a younger demographic with a particular product.
• •Speak to Aspiration: Frame products not just as items, but as tools or symbols that help the consumer strive for their own version of success and confidence, mirroring Ronaldo's journey.
• •Visual and Verbal Alignment: Ensure that the tone of the copy is consistently reflected in the brand's visual elements (photography, website design, ad creatives) to create a cohesive and powerful brand message.

Social Perception

Positive Association with Success, Fashion & Style Consciousness, Varying Product Experience, Global Recognition, Premium (Sometimes Overpriced) Perception

Copy Examples

• •Headline for new CR7 Underwear Collection: "Engineered for Excellence. Designed for You. Experience the CR7 standard of comfort and style."
• •Social Media Post for CR7 Fragrance: "Unleash your confidence. CR7 Fragrances – the scent of ambition and success. #CR7Fragrance #LiveYourLegacy"
• •Product Description Snippet for CR7 Footwear: "Step into greatness. The CR7 Footwear collection combines cutting-edge design with the relentless spirit of a champion. Elevate your game."
• •Email Subject Line for a CR7 Sale: "Dominate Your Style: Exclusive CR7 Offers Inside."
• •Website Banner for CR7 Apparel: "Dress Like an Icon. Live Like a Legend. Discover the CR7 Apparel Line."