Brand Tone

Professional and Expert, Solution-Oriented and Customer-Focused, Innovative, Reliable and Trustworthy, Growth-Oriented and Confident

Brand Values

• •Customer Success/Partnership
• •Innovation
• •Efficiency and Cost-Effectiveness
• •Sustainability
• •Quality and Reliability
• •Expertise

Best Practices

• •Prioritize Solutions and Benefits: Always frame copy around how SupplyOne solves customer problems or helps them achieve their goals (e.g., cost savings, efficiency, sustainability, brand enhancement).
• •Use Expert and Authoritative Language: Incorporate industry-specific terminology where appropriate (balanced with clarity) and emphasize the knowledge and experience of the SupplyOne team (e.g., 'certified specialists,' 'packaging engineers,' 'consultative approach').
• •Highlight Innovation and Forward-Thinking: Regularly showcase new technologies, materials, and programs that demonstrate SupplyOne's commitment to staying ahead in the packaging industry.
• •Maintain Professionalism and Clarity: Ensure all communications are clear, concise, and free of jargon that the target B2B audience wouldn't understand. The tone should be confident but not arrogant.
• •Emphasize Partnership and Reliability: Reinforce the idea that SupplyOne is a dependable partner invested in the client's success, using phrases that suggest collaboration and trust (e.g., 'working with you,' 'guaranteed savings,' 'reliable solutions').

Social Perception

Generally perceived positively by businesses that rely on their packaging solutions. Seen as experts who can deliver custom solutions and improve operational efficiencies. Viewed as a significant and growing player in the packaging industry, known for strategic acquisitions and a broad range of capabilities. Recognized for sustainability efforts.

Copy Examples

• •Headline: Stop Hidden Costs from Shrinking Your Profits. Discover Guaranteed Packaging Savings with SupplyOne. Body: Your packaging isn't just a container; it's a critical component of your operational efficiency and bottom line. SupplyOne's Packaging Management Program is engineered to uncover those elusive savings, streamline your supply chain, and boost your cash flow—guaranteed in writing. Let our experts transform your packaging from an expense into a competitive advantage.
• •Headline: Innovate, Protect, Impress. SupplyOne: Advanced Packaging for Today's Demands. Body: In a rapidly evolving market, your packaging needs to do more than just protect. It needs to perform. SupplyOne delivers cutting-edge packaging solutions, from sustainable materials to automated systems, tailored to your industry. Enhance product integrity, meet regulatory demands, and elevate your brand with packaging that’s as forward-thinking as your business.
• •Headline: Your Product. Our Expertise. Unbeatable Packaging Performance. Body: From concept to delivery, SupplyOne provides end-to-end packaging solutions designed for excellence. Our certified packaging specialists and engineers work collaboratively with you, leveraging deep industry knowledge to create custom packaging that optimizes protection, reduces waste, and improves your speed to market. Partner with SupplyOne and experience the power of expert-driven packaging.
• •Headline: Grow Smarter, Not Harder. Scale Your Business with SupplyOne’s Efficient Packaging Ecosystem. Body: As your business expands, your packaging complexities don't have to. SupplyOne offers a comprehensive suite of products, equipment, and services designed to scale with you. Benefit from our national reach, local expertise, and commitment to providing efficient, cost-effective solutions that support your growth journey, every step of the way.
• •Headline: Sustainable Solutions, Tangible Savings. Packaging That’s Good for Your Business and the Planet. Body: Embrace sustainability without compromising on performance or profitability. SupplyOne is committed to providing innovative, eco-friendly packaging options that meet your environmental goals. Our experts help you navigate sustainable choices, reduce your carbon footprint, and enhance your brand's reputation, all while optimizing your packaging spend.