Brand Tone

Enthusiastic and Passionate, Customer-Focused and Value-Driven, Direct and Informative

Brand Values

• •Affordability
• •Passion for Football
• •Customer Satisfaction
• •Wide Selection
• •Quality (relative to price)

Best Practices

• •Know Your Audience - The Fan: Always write with the football fan in mind. Use language, references, and an energy that resonates with their passion for the sport. Understand they are looking for value and a way to support their teams.
• •Emphasize Value & Quality Consistently: Reinforce the message of "high quality at low prices" across all platforms. Be transparent about what "quality" means at your price point (e.g., durable materials, accurate designs).
• •Maintain Enthusiasm: Use an upbeat, positive, and exciting tone, especially on social media. Emojis (used appropriately), exclamation points, and vibrant language can help convey this.
• •Be Clear and Direct: While enthusiastic, ensure all essential information (price, shipping, customization) is communicated clearly and is easy to find. Avoid jargon that casual fans might not understand.
• •Create a Style Guide: Develop a simple internal style guide that outlines key brand voice words (e.g., passionate, affordable, fan-centric), preferred terminology (e.g., "jersey" vs. "shirt," "kit"), and a "do/don't" list for tone to ensure everyone creating content is aligned. For example: *Do: Use football-related exclamations. Don't: Make exaggerated claims of official authenticity if they are high-quality replicas.*

Social Perception

Mixed and somewhat limited due to its relatively recent establishment and low number of independent, widespread reviews. Positive (as portrayed by the brand), Cautious/Neutral (from external indicators), Engaged (on Instagram), Potentially Undiscovered

Copy Examples

• •🔥 FRESH DROP! 🔥 The [Team Name] [Home/Away/Third] Jersey for 2024/25 has LANDED! Pure class. Unbeatable price. Gear up and show your colours! Shop link in bio! ⚽️ #FootJerseyStore #[TeamName] #NewKit #FootballFashion #FanGear
• •Wear Your Passion. Not Your Wallet. Get High-Quality Football Jerseys at Prices You'll Love. Free Worldwide Shipping!
• •Score BIG! ⚽️ Your Favourite Club's Jersey + FREE Customization This Week Only!
• •Feel the roar of the crowd, even from your couch! Our [Team Name] jersey brings you closer to the game with its breathable, comfortable fabric and spot-on design. Crafted for die-hard fans who demand quality without the premium price tag.
• •Stop overpaying for your football passion! At Foot Jersey Store, we deliver top-quality jerseys from all your beloved teams directly to your door. Amazing prices, free global shipping, and the passion of the beautiful game stitched into every shirt. What are you waiting for? Find your kit today! 👉 [Link to Website]