Brand Tone

sophisticated, passionate, and authentic

Brand Values

• •Uniqueness & Individuality
• •Storytelling & History
• •Craftsmanship & Quality
• •Sustainability & Conscious Consumption
• •Curation & Expertise

Best Practices

• •Emphasize Storytelling: Frame product descriptions around the history, origin, or unique journey of each piece. Use phrases like "imagine the stories it could tell" or "a relic from a bygone era."
• •Highlight Curation and Expertise: Subtly reference the founders' passion and selective process (e.g., "hand-picked by Brian and Luke," "a piece we couldn't resist"). This reinforces the value of their expert eye.
• •Use Refined and Evocative Language: Employ descriptive adjectives that speak to quality, history, and aesthetics (e.g., "timeless," "monumental," "authentic patina," "masterfully crafted," "distinctive").
• •Champion Sustainability Naturally: Weave in the environmental benefits of vintage as a core value, not just a trend. Connect it to longevity and timelessness (e.g., "built to last for generations," "a conscious choice for a beautiful home").
• •Maintain Visual & Verbal Cohesion: Ensure photography is high-quality, reflecting the sophistication of the items. Captions and all written content should mirror this level of care and attention to detail, avoiding overly casual slang or generic marketing phrases.

Social Perception

boutique, expert-driven source for high-quality, distinctive vintage and antique home furnishings

Copy Examples

• •Headline: More Than Furniture. It's a Piece of History. Body: "Discover the enduring allure of our hand-selected Art Deco armchair. Meticulously crafted in the 1930s, its story is waiting to unfold in your home. At S16 Home, we believe every piece has a past, ready to enrich your future."
• •Headline: Curated for Character. Destined for Your Space. Body: "This mid-century Danish credenza isn't just a statement; it's a testament to timeless design. Brian and Luke personally select each item, seeking out the rare and the remarkable. Find your home's next heirloom with S16 Home."
• •Headline: Sustainable Style, Unforgettable Designs. Body: "Choose a future where style doesn't cost the Earth. Our collection of vintage industrial lighting not only illuminates your space but also champions conscious consumption. One less new item, one more story saved. That's the S16 Home philosophy."
• •Headline: From Our Obsession to Your Collection. Body: "For us, it began with a lifelong passion for unearthing hidden gems. Today, S16 Home brings that same dedication to you, offering a meticulously curated selection of vintage and antique treasures that transform a house into a home with soul."
• •Headline: The S16 Edit: Where History Meets Home. Body: "Explore our latest arrivals – a journey through time and across the globe. From monumental industrial pieces to subtle antique accents, each object is chosen for its unique voice. Let S16 Home help you tell your story, beautifully."