Brand Tone

friendly, encouraging, relatable, aspirational, accessible, empowerment, self-care, positive, upbeat, and focused on solutions

Brand Values

• •Convenience and Time-Saving
• •Beauty and Self-Expression
• •Quality and Care
• •Community
• •Accessibility/Affordability
• •Individuality/Self-Acceptance

Best Practices

• •Always Speak directly and Inclusively: Use "you," "your," and inclusive terms like "beauties," "krásko." Maintain a conversational, friendly, and approachable style as if speaking to a friend.
• •Highlight Empowerment and Ease: Consistently focus on how the products make beauty easy, accessible, and empowering. Use words that convey speed, simplicity, and confidence (e.g., "in minutes," "effortless," "no fuss," "your style").
• •Emphasize Value Beyond Aesthetics: While beauty is key, also weave in the practical benefits: time saved, money saved, kind to natural nails, reusability. This reinforces the smart and practical aspect of choosing the brand.
• •Encourage Interaction and Community: Actively invite users to share their stories, ask questions, and use brand hashtags. This builds on the "beauty community" value.
• •Maintain Visual and Textual Cohesion: Ensure that the tone of the copy aligns with the visual style of the brand (which appears to be clean, modern, and often features real user-like imagery). The language should complement the visuals to tell a consistent story.

Social Perception

building a positive and engaged community, customers receptive to convenience and aesthetic appeal, addresses concerns about damage and longevity, broader public perception is still forming

Copy Examples

• •Instagram Post (New Collection): "Hello, beauties! ✨ Ready to switch up your style in minutes? Our new [Collection Name] press-on nails just dropped! 😍 Effortless glam, zero salon time. Which look will be *your* story today? Tap the link in bio to explore! #mojepresson # প্রেসননেলস #নতুন স্টাইল #DIYBeauty"
• •Facebook Ad (Problem/Solution): "Tired of spending hours and a fortune at the nail salon? 💅 Say goodbye to long appointments and hello to flawless nails in minutes with Moje Presson! Our high-quality, reusable press-on nails give you that fresh-from-the-salon look without the hassle. Perfect for busy lives and endless style. Learn more and grab your first set (P.S. get 10% off! 😉): [Link to website] #BeautyWithoutWorries #TimeSaverNails #MojePressOnStory"
• •TikTok Video Caption (Quick Tutorial): "5 mins to fabulous! ✨ Watch how easy it is to apply your Moje Presson nails for a look that lasts. No damage, just pure confidence. 😉 Show us your #MůjPressOnPříběh! #PressOnTutorial #NailHack #EasyNails #MojePressOn"
• •Website Banner (Value Proposition): "Your Beauty. Your Rules. Your Time. ✨ Discover Moje Presson: Stunning, reusable press-on nails and lashes. Salon-perfect results in minutes, kind to your natural nails and your wallet. Shop now and express yourself! #MojePressOn #SelfCareSimplified"
• •Email Newsletter (Community Focus): "Hi [Customer Name], we love seeing how you rock your Moje Presson looks! 😍 Remember that beauty is all about feeling good in your own skin (and nails!). Share your latest style with #MůjPressOnPříběh and inspire our amazing beauty community – you could even be featured AND get a special treat for your next order! Stay fabulous! The Moje Presson Team xoxo"