Brand Tone

empowering, conscious, and approachable

Brand Values

• •Sustainability
• •Affordability & Accessibility
• •Convenience
• •Community
• •Empowerment

Best Practices

• •Prioritize 'Sustainable' and 'Empowering' Language: Consistently weave in words and phrases that reflect your core values, such as 'eco-conscious,' 'circular fashion,' 'reduce waste,' 'style freedom,' 'endless possibilities,' and 'smart choices.' This reinforces what the brand stands for.
• •Maintain an Approachable & Inclusive Voice: Write as if you're talking to a savvy, conscious friend. Use clear, direct language. Address the customer directly (e.g., 'Your style journey,' 'You can explore'). Ensure your imagery and language represent diversity.
• •Focus on Benefits, Not Just Features: Instead of just saying 'we rent clothes,' highlight the benefits: 'Unlock a sustainable wardrobe,' 'Save money and space,' 'Enjoy hassle-free style.' Connect the service to the customer's desires (look good, save money, be eco-friendly).
• •Incorporate a Call to Community/Action: Encourage engagement and participation. Phrases like 'Join the RYW Collective,' 'Be part of the movement,' or 'Share your style' can foster a sense of belonging and shared purpose.
• •Develop & Use a Brand Voice Guide: Create a simple internal document outlining the brand's tone (e.g., Empowering, Conscious, Approachable), key messages, 'words we use,' and 'words we avoid.' This will help ensure consistency across all writers and platforms. Refer to this guide regularly.

Social Perception

Positive & Innovative, Reliable & High Quality, Problem-Solver, Community-Oriented

Copy Examples

• •Headline: Don't Just Wear It. Live It. Sustainably. Body: Your style journey just got a conscience. Rent stunning outfits for every moment with RYW.AE, and join a community that's redefining fashion, one fabulous rental at a time. Look amazing, feel empowered, and help our planet breathe. #RYWStyle #RentRepeatRevolution
• •Headline: Your Closet Just Got Infinitely Bigger (and Greener!). Body: Why buy when you can borrow brilliance? Dive into an ever-evolving collection at RYW.AE. From show-stopping gowns to sharp menswear, express your unique style without the commitment or the carbon footprint. It’s fashion freedom, delivered. #WearTheChange #SmartFashion
• •Headline: That 'Nothing to Wear' Feeling? Solved. Body: Wave goodbye to wardrobe dilemmas! With RYW.AE, a fresh look is always at your fingertips. Affordable, convenient, and consciously chic – discover your next favorite outfit today and make every occasion special. Rent. Rock. Return. Repeat. #EasyStyle #SustainableChic
• •Headline: Be the Style. Be the Change. Body: At RYW.AE, we believe fashion can be fabulous *and* responsible. Rent curated pieces, reduce waste, and join our movement towards a more sustainable future. Your wardrobe has power – use it wisely and stylishly. #ConsciousCloset #RYWCares
• •Headline: Own the Moment, Not the Outfit. Body: Special event? Important meeting? Or just because? RYW.AE offers endless style possibilities without the price tag or the clutter. Rent designer and everyday wear, express yourself, and make a positive impact. Effortless style, empowered choices. #RentDontBuy #FashionForward