Brand Tone

Inspiring & Encouraging, Friendly & Approachable, Creative & Passionate, Relaxing & Joyful, Community-Oriented

Brand Values

• •Creativity & Self-Expression
• •Joy of Making
• •Accessibility & Inclusivity
• •Support & Guidance
• •Community
• •Quality & Thoughtful Design

Best Practices

• •Always Emphasize Creativity and Inspiration: Frame product descriptions and social media posts around the joy of making and the potential for personal expression. Use words like "inspire," "create," "imagine," "beautiful," "story."
• •Maintain a Friendly, Supportive, and Inclusive Voice: Address the audience directly and warmly. Ensure language is encouraging, especially for beginners, using phrases like "easy-to-follow," "perfect for all skill levels," "we're here to help."
• •Consistently Use "Boho" Centric Language and Imagery: Reinforce the brand's niche by using terms like "boho," "bohemian," "natural," "earthy," "charming," "elegant boho style" alongside visuals that reflect this aesthetic.
• •Focus on the Emotional Benefits: Highlight the relaxation, joy, and satisfaction that come from the crafting process and the finished handmade item, not just the technical aspects of the patterns.
• •Foster a Sense of Community: Encourage interaction, sharing of projects, and connection among crafters. Use inclusive language ("fellow crochet lovers," "our community") and ask questions to engage the audience.

Social Perception

Welcoming and inspiring resource for crocheters, a provider of attractive, modern, boho-style crochet patterns, appealing to beginners and those looking for relaxing projects. The consistent "boho" aesthetic across its platforms helps in creating a recognizable and aspirational brand image within the crafting community.

Copy Examples

• •Headline: "Unwind and Create: Your Next Boho Crochet Adventure Starts Here." Body: "Discover easy-to-follow patterns that bring calming creativity to your fingertips. Perfect for a cozy afternoon project!"
• •Social Media Post: "✨ Let your stitches tell a story! ✨ Our latest [Pattern Name] pattern is designed to inspire joy and a touch of boho charm in your handmade creations. Grab your hook and let’s make something beautiful together! #BohoYarn #CrochetLove #HandmadeHappiness #CreativeCommunity"
• •Product Description Snippet: "Crafted with love, for boho crafters. Our [Pattern Name] guide makes it simple to create this stunning piece, whether you're just starting out or have been crocheting for years. Get ready to feel proud of your beautiful, handmade treasure!"
• •Email Subject Line: "Find Your Calm in a New Crochet Pattern 🌿" Email Body Snippet: "Hello fellow maker! At Boho Yarn, we believe in the simple joy of creating. Explore our newest boho-inspired designs and find a relaxing project that speaks to your soul. Happy stitching!"
• •Ad Copy: "Dreaming of cozy, handmade home decor? Or a unique, handcrafted gift? Boho Yarn offers beautiful, beginner-friendly crochet patterns to bring your vision to life. Start your creative journey today!"