Tono de Marca

Friendly, Accessible, and Helpful (Primary). Promotional, Modern, and Trustworthy (Secondary)

Valores de Marca

• •Customer Satisfaction
• •Accessibility/Affordability
• •Quality & Reliability
• •Variety
• •Local Presence

Mejores Prácticas

• •Be Genuinely Friendly and Approachable: Use conversational language. Address customers warmly. Employ emojis appropriately on social media to convey emotion and approachability, mirroring their current successful strategy.
• •Prioritize Clarity and Helpfulness: Ensure all communications, from product descriptions to support interactions, are easy to understand and genuinely assist the customer. Avoid overly technical jargon unless explaining specific features, and always offer further clarification.
• •Emphasize Trust and Reliability: Consistently mention warranties, the quality of brands offered, and the security of purchasing from an established business with physical locations. Share positive customer experiences and testimonials.
• •Stay Current and Engaging (Especially on Visual Platforms): Continue leveraging trends, humor (where appropriate), and influencer collaborations on platforms like TikTok and Instagram to connect with the audience, as this is a current strength.
• •Maintain a Consistent Voice Across All Channels: Whether it's a website product page, a Facebook ad, an Instagram caption, a TikTok video, or an email newsletter, the core tone (friendly, accessible, trustworthy) should be recognizable. Develop simple guidelines for anyone creating content for the brand.

Percepción Social

Customers generally perceive RYM Portátiles as a reliable source for laptops and tech products, especially appreciating their physical stores, product variety, and sometimes the customer service. The Shopify app reviews specifically praise their customer support. Their active and trendy presence on TikTok, including collaborations with influencers, suggests they are perceived as a modern and engaged brand, particularly by a younger demographic. The presence of physical stores and positive reviews contribute to a perception of trustworthiness.

Ejemplos de Copy

• •Headline (Social Media/Website Banner): "Your Next Laptop Adventure Starts Here! 💻✨ Explore Deals at RYM Portátiles – Quality You Can Trust, Prices You'll Love." Body: "Whether you're upgrading for work, study, or gaming, we've got the perfect fit for you. Plus, enjoy our solid warranty and friendly support every step of the way! #RYMPortatiles #TechDeals #PeruLaptops"
• •Headline (Refurbished Product Post): "Smart Tech, Smarter Price! 🤩 Discover Our 'Seminuevos' Laptops – Top Performance without Breaking the Bank." Body: "Get your hands on reliable, quality-checked refurbished laptops at RYM Portátiles. Kind to your wallet and the planet! Swing by our stores or shop online. #SeminuevosConGarantia #RYMAhorro #LaptopComoNueva"
• •Headline (Customer Service Focused): "Got Tech Questions? We've Got Answers! 😊 Our RYM Team is Here to Help You Find the Perfect Laptop." Body: "At RYM Portátiles, we're more than just a store; we're your tech partners. Chat with us online or visit us for personalized advice. Your satisfaction is our priority! #ServicioRYM #SoporteTecnico #ConfianzaTotal"
• •Headline (New Arrival/Gamer Focused): "Level Up Your Game! 🔥 Unleash Max Power with the Latest Gamer Laptops at RYM Portátiles." Body: "Dominate the virtual battlefield with top-tier graphics and lightning-fast processors. Check out our new arrivals and get ready to conquer. Warranty included, victory guaranteed! #RYMGamer #LaptopGamingPeru #PotenciaTotal"
• •Headline (General Brand Awareness/TikTok Style): "Need a new laptop? 🤔 RYM Portátiles = Your go-to! ✅ Awesome prices ✅ Coolest tech ✅ Friendly vibes ONLY! 🤘" Body: "Stop scrolling, start upgrading! Visit our stores or rymportatiles.com.pe for deals that make you go WOW! 😉 #RYMPortatiles #LimaTech #TrujilloTech #ChachapoyasTech #GarantiaTotal"