Brand Tone

Practical & Solution-Oriented, Value-Driven & Accessible, Enthusiastic & Encouraging, Tech-Savvy & Modern, Relatable

Brand Values

• •Affordability & Value
• •Practicality & Convenience
• •Sustainability & Eco-Friendliness
• •Innovation & Quality
• •Customer Empowerment & Improved Lifestyle
• •Reliability

Best Practices

• •Highlight the practicality and convenience of Rymic e-bikes for daily commuting.
• •Emphasize the affordability and value proposition, showcasing the balance between features and price.
• •Incorporate the brand's origin story to create a relatable and grounded connection with customers.
• •Use enthusiastic and encouraging language to promote the enjoyment and health benefits of cycling.
• •Showcase technical features and innovations, like torque sensors and removable batteries, in a clear and accessible way.

Social Perception

Positive for Commuters, Good Value Proposition, Generally Reliable, Innovative Newcomer, Responsive to Commuter Needs

Copy Examples

• •Tired of expensive commutes and traffic jams? Rymic e-bikes offer an affordable, eco-friendly solution for your daily journey.
• •Experience the freedom of cycling with our foldable, long-range e-bikes. Get to work feeling energized and ready to go!
• •Rymic Infinity 3: Torque sensor technology, usually found in high-end e-bikes, now at a price that won't break the bank. Upgrade your commute today!
• •From London commutes to city explorations, Rymic e-bikes are designed to make your ride smoother, faster, and more enjoyable.
• •Join the Rymic community! Discover the joy of cycling while reducing your carbon footprint. Safe, Speed, Agile, Crafted for you.