Brand Tone

Whimsical & Artistic, Warm & Gentle, Authentic & Heartfelt, Conscious & Caring, Modern yet Nostalgic

Brand Values

• •Artistry & Imagination
• •Quality & Durability
• •Comfort
• •Family & Community
• •Ethical & Sustainable Practices
• •Philanthropy & Giving Back
• •Transparency

Best Practices

• •Embrace Storytelling: Weave narratives around childhood, imagination, and the inspiration behind designs. Connect with parents on an emotional level.
• •Use Evocative & Sensory Language: Words like whispers, wonder, softest touch, gentlest cotton, cloud-soft appeal to the senses and reinforce the gentle, artistic nature of the brand.
• •Maintain a Warm & Authentic Voice: Speak as if sharing with a friend. Let the founder's passion and the brand's family-centric roots shine through. Highlight the why behind the brand.
• •Subtly Integrate Values: Mention quality, artistry, comfort, and ethical considerations naturally within product descriptions and brand messaging rather than as standalone claims. For example, crafted with care or kind to the planet.
• •Visual & Verbal Harmony: Ensure the copy always complements the soft, artistic, and whimsical visuals used in marketing. The words should feel like a natural extension of the images.

Social Perception

Highly Positive for Aesthetics and Quality, Valued for Durability & Resale, Aspirational but Worthwhile, Strong Community, Growing Awareness of Ethical Values, Responsive to Feedback

Copy Examples

• •Instagram Post (New Collection Launch): Whispers of the wild, woven into every thread. Our new collection is here, blooming with hand-drawn wonders and the softest touch for your little adventurer. Discover pieces made for dreaming, playing, and making memories. ✨ #RyleeAndCru #ArtOfChildhood #NewCollection
• •Product Description (Dress): Let her dance through sunny meadows and twilight tales in our Willow Dress. Crafted from the gentlest cotton, with Kelli Murray’s signature illustrations, it’s a canvas for imagination. Comfortable, timeless, and designed to be loved, worn, and passed along. Because every garment holds a story.
• •Email Subject Line (Sale Event): Little Luxuries for Your Loves | A Special Treat from Rylee + Cru
• •About Us Snippet (Website): Born from a mother’s heart and an artist’s hand, Rylee + Cru celebrates the art of childhood. We believe in clothes that tell a story – soft, imaginative pieces that are kind to the earth and gentle on your little ones, designed for all of life's precious moments, big and small.
• •Facebook Ad (Brand Awareness): Dressing your child is an act of love. At Rylee + Cru, we pour artistry and care into every garment. From whimsical prints to cloud-soft fabrics, discover clothing that’s as unique and wonderful as they are. Ethically made, designed to cherish. Explore the magic.