Brand Tone

Empathetic & Founder-Led, Solution-Oriented & Expert, Empowering & Growth-Focused, Modern & Innovative, Transparent & Trustworthy, Confident & Ambitious

Brand Values

• •Customer Empathy
• •Simplicity
• •Efficiency
• •Integrity & Compliance
• •Partnership & Support
• •Innovation
• •Empowerment

Best Practices

• •Embrace the Founder Narrative: Consistently weave in the 'built by marketplace people, for marketplace people' angle. This creates an immediate connection and conveys inherent understanding.
• •Speak Directly to Pain Points: Start communications by acknowledging specific challenges marketplaces face (e.g., complex reconciliation, delayed payouts, compliance burdens) before introducing Ryft as the solution.
• •Highlight Empowerment and Growth: Frame Ryft not just as a payment processor, but as a growth enabler. Use strong verbs that convey benefits like 'unlock,' 'accelerate,' 'streamline,' and 'monetize.'
• •Be Clear, Confident, and Modern: Use precise, confident language that reflects Ryft's innovative edge and expertise. Avoid overly technical jargon where simpler terms suffice, ensuring the message is accessible yet authoritative.
• •Reinforce Trust Through Transparency and Proof: Regularly mention FCA authorization, PSD2 compliance, and partnerships. Use customer testimonials and case study data to substantiate claims and build credibility.

Social Perception

Specialized Problem Solver, Credible and Secure Partner, Authentic and Founder-Driven, Cost-Effective Challenger, Responsive and Supportive, Emerging Fintech Leader

Copy Examples

• •Headline: Stop Wrestling with Payouts. Ryft Was Built by Marketplace Founders, For You. Body: We've been in your shoes. That's why Ryft delivers the automated, compliant, and transparent payment solution your marketplace needs to scale. Effortless for you, seamless for your merchants.
• •Social Media Post (LinkedIn): Is your platform's growth bottlenecked by outdated payment systems? Ryft empowers marketplaces & B2B platforms to automate complex flows, from checkout to next-day payouts. Unlock your true revenue potential. #Payments #FintechInnovation #Marketplace #B2B #ScaleUp
• •Email Subject: Finally, A Payments Partner Who Gets It. Body: Dear [Platform Name], Managing multi-vendor payouts shouldn't be a headache. Ryft was created by marketplace entrepreneurs to solve the very payment frustrations you face. Discover FCA-regulated, transparent, and efficient payment processing designed for growth.
• •Website Banner: Your Marketplace. Your Payments. Your Growth. Ryft: Automate. Comply. Thrive.
• •Ad Copy: Tired of high fees and slow support from your payment processor? Ryft offers a powerful, founder-driven alternative for marketplaces. Join over 1,500 businesses experiencing streamlined payouts and a true payments partner. Learn more about our transparent approach.