Brand Tone

Elegant, personal, and inspirational. It is sophisticated and modern, yet warm and approachable, using evocative and story-driven language to connect with customers emotionally, while remaining friendly and engaging.

Brand Values

• •Personalization and Identity
• •Craftsmanship and Quality
• •Heritage and Inspiration
• •Emotional Connection
• •Community

Best Practices

• •Lead with Storytelling: Always frame the product within a larger narrative. Instead of just listing features, talk about the inspiration, the feeling it evokes, or the story it can help the customer tell. Use phrases like "Inspired by," "A testament to," and "Tell your story."
• •Use Evocative and Personal Language: Employ words that create an emotional connection. Terms like "cherished," "timeless," "identity," "sentimental," and "unique" reinforce the brand's core values. Address the customer directly with "you" and "your" to make the message feel personal.
• •Consistently Reference Heritage: Weave the Lebanese inspiration into the copy where appropriate. This is a unique selling proposition that adds depth and authenticity to the brand. Mentioning the landscape, culture, or craftsmanship rooted in Lebanon reinforces the brand’s identity.
• •Maintain an Elegant and Clean Tone: Avoid overly casual language, slang, or excessive emojis. The tone should mirror the modern, sophisticated aesthetic of the products themselves. Keep sentences clear, purposeful, and polished.
• •Encourage Interaction with Questions: End social media posts with open-ended questions that prompt reflection and engagement. Questions like "What story would you tell?" or "What memory does this piece evoke?" invite customers into a conversation, building a stronger community around the brand.

Social Perception

The brand is perceived as a high-quality, trustworthy studio for beautiful, custom-made items. It is seen as prioritizing customer service and creating meaningful products, resonating well with its audience. Its strong visual identity and clear messaging contribute to a perception of professionalism and artistry.

Copy Examples

• •Your name, your story, your identity. Crafted in 18k gold to be worn close to the heart. Our personalized pieces aren't just jewelry; they are a timeless echo of you. Tell us, what story would your necklace tell? #RayDesigns #PersonalizedJewelry #LebaneseCraft
• •Make your house truly your home. Inspired by the vibrant landscapes of Lebanon and customized to your taste, our trays are designed to be a part of your daily rituals. From morning coffee to evening gatherings, add a touch of personal elegance to every moment. #HandmadeWithLove #HomeDecor #RayDesignsStudio
• •Beyond the Brand: A Gift with Meaning. Our corporate collection blends elegant design with personal identity, creating memorable gifts that tell your company's story. For pieces that are crafted with intention and cherished for a lifetime, explore our custom corporate offerings. #CorporateGifting #CustomDesign #MadeInLebanon
• •Inspired by our home, crafted for your story. Discover the heart behind Rãy Designs Studio. [Link in Bio]
• •Introducing our new collection of men's accessories—where timeless style meets personal identity. From custom cufflinks to statement rings, each piece is crafted with precision and designed to be a subtle testament to the man who wears it. Discover a gift that’s as unique as he is. #MensAccessories #RayDesigns #PersonalizedGifts