Brand Tone

Inspirational & Resilient, Authoritative & Knowledgeable, Supportive & Approachable, Motivational & Hardworking, Faith-Oriented & Advocative

Brand Values

• •Perseverance & Resilience
• •Hard Work & Dedication
• •Continuous Improvement
• •Mentorship & Guidance
• •Mental Fortitude & Well-being
• •Faith
• •Authenticity

Best Practices

• •Anchor in Authenticity: Always root communication in Ryan's genuine experiences, struggles, and successes. This builds trust and relatability.
• •Balance Inspiration with Action: While his story is inspiring, ensure that copy also provides clear, actionable steps or takeaways for the audience, particularly regarding training.
• •Maintain a Supportive and Encouraging Voice: Even when being authoritative, the underlying tone should be one of encouragement and belief in the athlete's potential.
• •Integrate Values Naturally: Weave in themes of resilience, hard work, faith, and mental strength into content, rather than stating them overtly in every piece. Let the stories and advice reflect these values.
• •Be Consistent Across Platforms, Adapt to Nuance: While the core tone remains, adapt the style slightly for each platform (e.g., more direct and quick tips on TikTok, more in-depth on the website blog or emails). The underlying message and values must remain consistent.

Social Perception

Respected Athlete & Coach, Inspirational Figure, Helpful Resource, Genuine & Relatable, Hard Worker

Copy Examples

• •Headline: "Unlock Your 90+ MPH Fastball. Professional pitcher Ryan Weiss shares the custom programs that helped him conquer adversity and dominate the mound. It's more than training; it's a mindset."
• •Social Media Post: "They said 84 mph was my limit. I said, 'Watch me work.' My journey from high school hopeful to pro pitcher wasn't easy, but it taught me resilience. Now, I'm sharing the blueprint. Ready to defy your limits? Link in bio for personalized coaching. #RyanWeissBaseball #Pitching #Motivation #NeverGiveUp"
• •Website About Section Snippet: "Baseball is life, compressed. It's about how you respond to the curveballs – on and off the field. At Ryan Weiss Baseball, we build more than skilled players; we build resilient athletes equipped with pro-level mechanics and the mental fortitude to succeed. My story is proof that with faith and relentless effort, any challenge can become a stepping stone. Let's build your success story."
• •Program Description: "Stop guessing, start progressing. My custom throwing programs are built from years of professional experience and a deep understanding of biomechanics. Whether you're aiming for college or the pros, get actionable, easy-to-follow plans designed for real results. Let's elevate your game together."
• •TikTok Video Concept Script (Voiceover): "Felt lost after a tough outing? I've been there. The key isn't just physical; it's mental. Here’s one mindset shift that helped me turn setbacks into comebacks. [Share a quick mental tip]. Want more insights from my pro journey? Follow for daily tips and check out my programs for a deeper dive! #BaseballMindset #PitchingTips #RyanWeissBaseball #MentalGame"