Brand Tone

Enthusiastic, Passionate, Confident, Knowledgeable, Inclusive, Encouraging, Quality-Focused, Assuring, Community-Oriented, Local

Brand Values

• •Quality & Craftsmanship
• •Performance & Innovation
• •Accessibility & Inclusivity
• •Fun & Enjoyment
• •Safety & Ease of Use (especially for beginners)

Best Practices

• •Always Emphasize Quality and Australian Craftsmanship: Consistently mention "premium," "Australian-made," "quality construction," and "durability" to reinforce this core value.
• •Balance Fun with Performance: While softboards are inherently fun, highlight the technical aspects and performance benefits that set Ryan Softboards apart, especially for intermediate to advanced models. Avoid overly simplistic language when describing more advanced products.
• •Speak Inclusively to All Skill Levels: Tailor messaging for beginners (emphasizing ease, safety, confidence) and for more experienced surfers (highlighting performance, maneuverability, specific design features). Ensure the overall brand voice remains welcoming to everyone.
• •Use Enthusiastic and Authentic Surfing Language: Incorporate common surfing terms naturally, but avoid overly technical jargon unless explaining a specific product feature. The passion for surfing should shine through.
• •Maintain a Confident and Positive Outlook: Project confidence in the product's ability to deliver a great surfing experience. Focus on the joy, freedom, and progression that Ryan Softboards enable.

Social Perception

Positive, Reputable, Trusted by a Range of Surfers, Innovative within the Softboard Niche, Australian Brand

Copy Examples

• •Headline (Website/Ad): Ride the Joy. Ryan Softboards: Premium Fun, Serious Performance.
• •Social Media Post (Instagram - with an image of someone learning): Your first wave is a feeling like no other. Our beginner-friendly softboards are crafted for stability and smiles, making those first moments unforgettable. Ready to start your surf story? #RyanSoftboards #FirstWaveFeeling #LearnToSurfAustralia
• •Product Description Snippet (for an advanced model): Don't let 'softboard' fool you. The [Board Model Name] is engineered with a [mention key construction feature, e.g., epoxy core and twin stringers] for uncompromising stiffness and response when you're pushing your limits. This is performance. This is Ryan Softboards.
• •Email Subject Line (for a promotion): 🇦🇺 Aussie Waves Are Calling: Gear Up with a Ryan Softboard!
• •About Us Snippet: Born on the Gold Coast, crafted for every wave warrior. At Ryan Softboards, we blend cutting-edge tech with a passion for the pure fun of surfing. From your first paddle out to chasing serious swells, we build boards that last, perform, and keep the stoke alive.