Brand Tone

Authentic, Confident & Bold, Artisanal & Sophisticated, Passionate & Inspired, Customer-centric & Appreciative

Brand Values

• •Authenticity
• •Quality Craftsmanship
• •Original Design
• •Durability & Longevity
• •Individuality & Self-Expression
• •Global Perspective & Heritage

Best Practices

• •Embrace "Authenticity" as a North Star: Every piece of copy should feel genuine and true to the brand's core message of living authentically. Avoid overly trendy jargon or a voice that doesn't align with the handcrafted, heritage-inspired nature of the products.
• •Highlight Craftsmanship and Heritage: Consistently weave in the story of Balinese artisans, slow craft, and the quality of sterling silver. Use descriptive language that evokes the handcrafted nature and intricate details of the jewelry.
• •Speak to Individuality and Boldness: Frame the jewelry as a tool for self-expression and confidence. Use empowering language that encourages customers to embrace their unique style and live boldly.
• •Maintain a Sophisticated yet Approachable Voice: While the brand is about quality and artistry, the tone should still feel accessible. It's about "effortlessly elevating your style," not intimidating with exclusivity.
• •Infuse Passion and Global Inspiration: Let the founder's story, the inspiration from Bali, and the idea of jewelry for life's "journey" come through. This adds depth and an emotional connection beyond just the physical product.

Social Perception

High Quality & Well-Made, Unique & Beautiful Designs, Excellent Customer Service, Trustworthy, Statement Pieces

Copy Examples

• •Headline: Forge Your Own Path. Wear Your Story. Body: Ryan Christian jewelry isn't just an accessory; it's a testament to authentic living. Handcrafted in Bali, each sterling silver piece carries the soul of slow craft and a spirit of global adventure. Define your journey.
• •Headline: Beyond Trends. Beyond Compare. Body: Experience the enduring allure of Ryan Christian. Our commitment to quality craftsmanship and original design means your piece is made to last, a constant companion reflecting your unique essence. This is jewelry for a life lived boldly.
• •Headline: The Art of Self-Expression, Masterfully Crafted. Body: Inspired by Bali's rich heritage and a passion for genuine connection, Ryan Christian Hidajat's designs empower you to show your true self. Elevate your style with pieces that are as unique and bold as you are.
• •Headline: Feel the Difference. Handcrafted for Your Journey. Body: Substantial, intricate, and imbued with the spirit of Balinese artisans. Ryan Christian jewelry is more than meets the eye—it's a tactile experience, a piece of heritage designed for your modern life.
• •Headline: Make Your Statement. Effortlessly. Body: Let your jewelry speak volumes. Ryan Christian fuses bold, contemporary design with timeless Balinese craftsmanship, creating signature accents that elevate any look with confidence and minimal effort.