Brand Tone

Supportive and Caring, Practical and Solution-Oriented, Reassuring and Trustworthy, Friendly and Accessible

Brand Values

• •Family/Parenting Focus
• •Quality and Accessibility
• •Support & Partnership
• •Practicality & Usefulness
• •Customer Satisfaction
• •Australian Owned

Best Practices

• •Use words like "we're here for you," "we understand," "support," "care," and "journey."
• •Highlight practicality, ease of use, and value.
• •Imagine talking to a friend who is also a parent.
• •Consistently mention quality, reliability, customer support, and the "Australian Owned" aspect where appropriate to build trust through reassurance.
• •Use inclusive language that makes customers feel like part of the "Deppot family".

Social Perception

Trusted partner, family-focused, reliable, high-quality, customer-centric, supportive and caring, practical and solution-oriented.

Copy Examples

• •Discover the Deppot difference – your trusted partner in parenting.
• •Create a home you love, with a little help from us.
• •#Deppot keluarga #ParentingSupport #AustralianOwned
• •Shop with confidence, knowing we're here for you every step of the way.
• •Welcome to our family!