Brand Tone

Authentic & Understated, Artistic & Evocative, Effortlessly Cool & Slightly Rebellious, Nostalgic & Timeless, Witty & Enigmatic (at times)

Brand Values

• •Individuality & Self-Expression
• •Authenticity
• •Artistic Exploration & Creativity
• •Quality & Craftsmanship
• •Nostalgia & Storytelling
• •Sustainability (emerging)

Best Practices

• •Embrace Visual Storytelling: Let the imagery do a lot of the talking. Copy should complement and enhance the visual narrative, not overpower it. Think evocative phrases over lengthy explanations.
• •Less is More: Keep copy concise, impactful, and authentic. Avoid jargon, overly enthusiastic marketing speak, or excessive exclamation points. The tone is confident and understated.
• •Channel the "Cowboy Surf" Persona: Infuse a sense of laid-back cool, a touch of wanderlust, and an appreciation for the authentic and time-worn into the language. Ask: "Does this sound like RXMANCE?"
• •Speak to Individuality: Frame messages around self-expression and the unique story of the wearer, rather than just product features.
• •Maintain Authenticity Above All: Whether it's a product description, a social media post, or an email, ensure the language feels genuine, honest, and true to the brand's artistic and vintage-inspired roots. Avoid trying to be something the brand is not.

Social Perception

Niche & Cult Following, High-Quality & Unique, Artistically Driven, Authentic & Cool, Associated with California Lifestyle

Copy Examples

• •Instagram Post (Image: Sun-drenched shot of someone in an RXMANCE tee, looking out at the ocean): Chasing horizons, not trends. #RXMANCE #CowboySurf
• •Product Description (for a new graphic tee): Woven from stories untold and sun-faded memories. Our latest [Tee Name] – soft like a vintage find, bold enough for new adventures. Made in LA. Wear it your way.
• •Email Subject Line (for a new collection): Fresh Canvas. Same Spirit. The New RXMANCE Drop.
• •Website Banner (highlighting a core value): RXMANCE: Crafted for the Individual. Worn by You.
• •Social Media Ad (Short video montage of diverse people wearing RXMANCE in everyday, authentic settings): More than fabric. It’s a feeling. RXMANCE. Find Yours.