Brand Tone

Trendy and Fashion-Forward, Youthful and Bold, Aspirational yet Accessible

Brand Values

• •Style Consciousness: Providing customers with current and emerging fashion trends.
• •Variety and Choice: Offering a wide array of clothing and accessories.
• •Self-Expression/Confidence: Marketing items with terms like "sexy" and "butt-lifting" implies a value in empowering customers to feel confident and express their style.
• •Accessibility (Potentially): The presence of "DEALS" and a broad product range might indicate a value for making fashion accessible.

Best Practices

• •Complete Website Customization: Remove all instances of placeholder text (e.g., "Put your own content here...") to project a more professional and established image.
• •Define and Communicate Values: Clearly articulate the brand's mission and values on the "About Us" page to help customers connect with the brand beyond just its products.
• •Consistency Across All Channels: Ensure the tone is consistent from the website product descriptions and FAQ to social media posts, email marketing, and even customer service interactions.
• •Remove any placeholder text from the website immediately.
• •This should be the go-to resource for anyone creating content.

Social Perception

The presence of placeholder text on the website could lead to a perception of being new, incomplete, or less professional. The listings for craft items under the Gloovia brand on other platforms create some ambiguity about the brand's core focus if not managed cohesively.

Copy Examples

• •✨ Shop the collection.
• •trendy & stylish fashion
• •new arrivals
• •butt-lifting
• •sexy