Brand Tone

Sophisticated & Elegant, Understated & Subtle, Aspiring & Exclusive, Timeless & Classic

Brand Values

• •Quality Craftsmanship
• •Timeless Style
• •Understated Luxury
• •Elegance & Refinement
• •Exclusivity (implied)
• •Conscious Consumption (potential)

Best Practices

• •Embrace Understatement: Avoid hyperbole and overly promotional language. Let the quality and classic design of the products speak for themselves. Focus on words like "refined," "classic," "timeless," "discreet," and "elegant."
• •Focus on Heritage and Timelessness: Connect the clothing to enduring values and a sense of legacy, rather than fleeting trends.
• •Use Sophisticated Vocabulary (but keep it accessible): Employ a slightly more formal and elevated language, but ensure it remains clear and easy to understand for the target audience.
• •Evoke a Lifestyle: Paint a picture of the aspirational lifestyle associated with the "Old Money" aesthetic – one of leisure, culture, and quiet confidence.
• •Maintain Visual and Textual Harmony: Ensure that the copy complements the minimalist and elegant visuals used on the website and any potential social media, creating a cohesive brand experience.

Social Perception

Chic and Aspirational, Timeless and Enduring, Associated with Quality. In the context of Dubai, there are discussions contrasting "old money" subtlety with "new money" flamboyance, suggesting an appreciation for the former's understated approach. However, some views also note that Dubai's general culture can lean towards visible luxury.

Copy Examples

• •Homepage Headline: "Old Money Dubai: Curated Elegance for the Modern Wardrobe."
• •Product Description (for a Polo Shirt): "Experience timeless appeal with our classic polo. Meticulously crafted for a distinguished fit, it’s an essential piece for a refined, everyday style. Subtlety speaks volumes."
• •Social Media Post (Instagram/Pinterest - accompanying an image of someone wearing their clothes in a classic Dubai setting): "Grace. Heritage. Dubai. Discover pieces that transcend trends. #OldMoneyDubai #TimelessElegance #DubaiStyle"
• •Email Subject Line: "An Invitation to Enduring Style | The Old Money Dubai Collection"
• •"About Us" Snippet: "At Old Money Dubai, we believe in the power of quiet sophistication. Our collections are inspired by the enduring principles of classic style, offering impeccably crafted apparel for those who appreciate quality and timeless design. Dress with intention."