Brand Tone

Professional & Knowledgeable, Creative & Innovative, Results-Oriented & Client-Focused, Approachable & Collaborative, Slightly Informal but Credible

Brand Values

• •Creativity
• •Results
• •Collaboration
• •Expertise
• •Innovation
• •Client Success

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone, key messaging points, words to use/avoid, and examples. Share this with anyone creating content for the brand.
• •Understand Your Audience: Tailor the tone slightly to resonate with the specific audience on different platforms (e.g., more visual and engaging on Instagram, more professional on LinkedIn if they expand there, concise on Twitter). However, the core personality should remain consistent.
• •Use "We" and "You" Effectively: Employ "we" to talk about Lighter Creative's expertise and collaborative approach, and "you" to directly address the client's needs and aspirations, fostering a connection.
• •Incorporate Storytelling (Even in Small Doses): Briefly showcase client successes (with permission) or explain the "why" behind a strategy to make the content more engaging and relatable, reinforcing the creative and results-oriented values.
• •Review and Refine Regularly: Periodically audit website copy, social media posts, and other marketing materials to ensure they still align with the intended brand tone and values. Solicit feedback and be open to evolving the voice as the brand grows, without losing its core identity.

Social Perception

As an Emerging Player, Helpful & Informative, Aspirational (for clients)

Copy Examples

• •Website Headline: "Spark Brilliance in Your Digital Strategy. Lighter Creative: Illuminating Your Path to Online Success."
• •Social Media Post (Instagram/Facebook): "Tired of marketing that feels stuck in the dark? 🕯️ Let's bring fresh, creative light to your brand! We dig deep to understand your vision and craft digital strategies that truly shine. DM us for a free chat! #DigitalMarketing #CreativeAgency #BrandGrowth #LighterCreative"
• •Email Subject Line (for a newsletter): "💡 Bright Ideas Inside: Elevate Your Q3 Marketing with These Pro Tips!"
• •Service Page Snippet (SEO Services): "Don't let your brilliant business get lost in the digital shadows. Our expert SEO strategies are designed to illuminate your brand, driving targeted traffic and boosting your visibility where it matters most. Ready to climb the ranks? Let Lighter Creative guide the way."
• •Call to Action Button/Text: "Unlock Your Brand's Potential" or "Start Your Creative Journey With Us"