Brand Tone

Passionate and Professional

Brand Values

• •Quality
• •Customer Satisfaction & Service
• •Community
• •Expertise

Best Practices

• •Lead with Passion, Support with Expertise: Start your copy with language that excites and connects with car enthusiasts. Follow up with details that prove your technical knowledge and the quality of your products.
• •Use "You" and "Your": Frame your copy around the customer and their vehicle ("Transform *your* ride," "Unlock *your* car's potential"). This makes the message more personal and benefit-oriented.
• •Highlight Brands and Quality: Always mention the premium brands you carry. This acts as a quality signal and builds trust by association with established, respected names in the industry.
• •Incorporate User-Generated Content (UGC): Continue to feature customer cars regularly. This not only provides authentic content but also reinforces your community value and shows the real-world results of your products.
• •Maintain a Consistent Visual and Textual Language: Ensure that the professional, clean aesthetic of your photography is matched by clear, concise, and enthusiastic copy across all platforms—from the website to social media captions.

Social Perception

highly positive; reliable, knowledgeable, and trustworthy supplier within the performance car parts niche in Austria and for German-speaking customers

Copy Examples

• •The perfect silhouette. Our carbon fiber rear spoiler for the G82 M4 doesn't just look aggressive—it's crafted for performance. Ready to transform your ride? Tap the link in our bio for the ultimate upgrade. #RWAutomotive #BMWM4 #G82 #CarbonFiber #Tuning #CarParts
• •Your car has potential. Unlock it. With KW Suspensions, you get more than just a lower stance—you get unparalleled handling and a connection to the road. As your official partner, we provide the expert advice you need to choose the perfect setup. Find your fit today. #KWSuspensions #Performance #Coilovers #CarTuning #RWAutomotive
• •Quality You Can Feel. Performance You Can Trust. We partner with the world's leading brands to bring you tuning parts that deliver. Expert advice, fast shipping. Welcome to the next level of performance. #YourPartnerInPerformance
• •Hi [Name], we're more than just a shop—we're a community of enthusiasts. This week, we're featuring Markus's stunning BMW F30, upgraded with our GTS-style OLED taillights. See how he transformed his car and get inspired for your own project! Check out the feature and shop the look on our site. #Community #BMW #F30 #CarMods #RWAutomotive
• •Planning your next mod? We're here to help. Drop your questions about suspensions, exhausts, or anything in between. Our experts are standing by! #AskRW #TuningTips #CarHelp #ExpertAdvice