Brand Tone

Aspirational & Enthusiast-Focused, Collaborative & Customization-Centric, Confident & Quality-Oriented, Modern & Trendy, Direct & Service-Oriented

Brand Values

• •Customization & Individuality
• •Quality & Craftsmanship
• •Passion for Automotive Excellence
• •Collaboration
• •Innovation

Best Practices

• •Balance Aspiration with Expertise: Inspire customers with the possibilities of customization while reassuring them with details of quality, materials, and process.
• •Speak the Enthusiast's Language: Use terminology and invoke emotions that resonate with car lovers.
• •Be Accessible and Action-Oriented: While aspirational, ensure the communication is also inviting and makes it easy for customers to take the next step.
• •Address potential concerns (like fitment) proactively and clearly.
• •Maintain a modern and trendy tone, especially on social media, using current language, hashtags, and engaging visuals.

Social Perception

Building positive perception through customer satisfaction and influencer collaboration while addressing concerns on forums with transparency and excellent customer service.

Copy Examples

• •Be the designer of your own wheels.
• •Transform your ride into a standout masterpiece.
• •Realization of your ideal vision.
• •Letting your vibe fully unfurl!
• •Our team will guide you through the whole process.