Brand Tone

Rebellious, adventurous, and unapologetically casual. It exudes a sense of freedom and camaraderie, appealing to an audience that values hard work and enjoying the fruits of their labor. The language used is straightforward and energetic, with a touch of patriotic and "outlaw" spirit.

Brand Values

• •Authenticity
• •Family
• •Freedom
• •Community
• •Hard Work and Reward

Best Practices

• •Embrace the "LYFE": Consistently use the stylized "LYFE" to reinforce the brand's unique identity and connection to its core audience.
• •Speak the Language: Use a direct, no-frills, and slightly rebellious tone. Avoid overly corporate or polished language.
• •Lead with Values: Infuse the brand's core values of freedom, hard work, and community into all copy.
• •Show, Don't Just Tell: Utilize user-generated content and authentic imagery to visually communicate the brand's story, allowing the visuals to guide the copy.
• •Stay Rooted in the "Blue Collar Paradise": Always circle back to the central theme of the brand – a paradise earned through hard work. This will ensure that the messaging remains consistent and resonant with the target demographic.

Social Perception

The public perception of rvrlyfeco, as curated through its online presence, is that of a niche lifestyle brand with a strong, defined identity. It is seen as a grassroots company that is authentically connected to the Lake Havasu and river culture. The brand appeals to a specific demographic that resonates with its "blue-collar," freedom-loving ethos. The association with a "patriotic vibe" further solidifies its image within this community.

Copy Examples

• •Clock out. Gas up. Live free. Our new [Product Name] tee is for the weekend warriors who earn their freedom. Grab yours and join the LYFE.
• •This is what we're about. Good times, good people, and the freedom of the open water. Welcome to the Blue Collar Paradise. #rvrlyfeco #livefreelivefast
• •Don't just live for the weekend. Make the weekend your LYFE. Gear up for your next adventure with 20% off all hats. Built for the river, by the river.
• •rvrlyfeco: The official outfitter of your Blue Collar Paradise. Shop the collection.
• •We're a family that believes in two things: hard work and the freedom of the water. rvrlyfeco isn't just a brand; it's a badge of honor for everyone who lives to be on the river. This is our LYFE. This is your LYFE.