Brand Tone

Confident and Reassuring, Inspirational and Adventurous, Friendly and Relatable, Informative and Direct

Brand Values

• •Safety First
• •Innovation
• •Quality and Durability
• •Active and Healthy Lifestyle
• •Sustainability

Best Practices

• •Lead with Safety and Confidence: In all product-related copy, the primary message should be about enhancing safety and giving the user confidence during their activities.
• •Weave in the Spirit of Adventure: Even when talking about safety, connect it back to the ultimate goal: enabling a more enjoyable and adventurous lifestyle.
• •Maintain a Relatable and Encouraging Tone: Use "you" and "we" to create a sense of community. Offer tips and encouragement through blog and social media content to build a relationship that goes beyond the sale.
• •Highlight Innovation and Quality: Consistently mention the innovative design and high-quality materials of your products. Use phrases like "first of its kind," "built to last," and "smart design."
• •Show, Don't Just Tell: Utilize user-generated content and testimonials in your marketing to provide authentic social proof of your brand's values and product effectiveness.

Social Perception

The general perception of RVI Active and its products is largely positive, with praise for its innovative design and for providing a stylish alternative to traditional bike mirrors. Many commuters find it an essential safety tool, and its build quality is frequently highlighted. Mixed perceptions arise from challenges in positioning and the convex mirror's distance distortion. The existence of knock-off products suggests a notable level of brand recognition.

Copy Examples

• •Navigate the city with confidence. The RearViz mirror gives you a clear view of the traffic behind you, so you can keep your eyes on the road ahead. Stay safe, stay active. #RVIActive #CycleSafety
• •Adventure awaits, and we've got the gear to get you there sustainably. Introducing our new line of eco-friendly travel essentials. Explore more, worry less. #RVIActive #SustainableAdventure
• •Engineered for the modern adventurer, the RVI Active universal camera mount lets you capture every moment, hands-free. Its robust design and secure fit ensure your focus remains on the experience, not on your gear. #CaptureTheMoment
• •The cold can't stop you. With the right gear and a little preparation, winter cycling can be an exhilarating experience. Our latest blog post shares our top tips for staying warm, safe, and active on two wheels all season long. #WinterCycling #RideOn
• •You value safety and innovation, and so do we. As a thank you for being part of the RVI Active community, here's an exclusive look at our newest collection of smart-tech for the great outdoors. Gear up for your next adventure. #InnovationInMotion