Brand Tone

Aspirational, elegant, and caring; sophisticated yet approachable, blending luxury with a genuine, personal story. The language is positive and benefit-driven, focusing on 'dreams,' 'glamour,' and 'self-care,' fostering a sense of community by referring to customers as 'Dreamers' and part of the 'Rêves Family.'

Brand Values

• •Quality & Efficacy
• •Authenticity & Relatability
• •Self-Care & Wellness
• •Elegance & Luxury
• •Safety & Trust

Best Practices

• •Always Weave in the "Dream" Narrative
• •Lead with Benefits, Support with Features
• •Maintain an Elegant and Warm Tone
• •Emphasize Authenticity and Trust
• •Keep Visuals and Copy Aligned

Social Perception

Highly positive. Customers and retailers perceive the brand as a provider of high-quality, effective, and beautifully packaged products. The founder's authentic story resonates, building trust and distinguishing the brand. It is seen as a luxurious yet worthwhile investment in beauty and wellness, offering the 'ultimate secret to shiny hair, cleaner skin and a sweeter sleep.'

Copy Examples

• •Your nightly skincare deserves a sanctuary. Our 100% Mulberry silk pillowcase doesn't just feel like a dream it works like one, too. It helps your skin retain moisture and your expensive serums stay where they belong: on your face. Wake up refreshed, radiant, and ready for the day. #RêvesSilk #BeautySleep #SkincareRoutine
• •Tired of Bed Head? Your Dream Solution is Here. The secret to smoother, healthier hair isn't in a bottle it's in your bed. The Rêves Silk Pillowcase reduces friction, preventing the frizz and tangles that cotton causes. Sleep in luxury, wake up glamorous. Shop our collection now for 15% off your first order.
• •From a personal skincare nightmare to a dream come true. Rêves was born from a real story, with a real solution. We created our silk pillowcases to help you achieve the kind of radiant skin and hair we all dream of. Welcome to the Rêves Family. [Our Story]
• •A Note to Our Dreamers At Rêves, we know that true beauty is part of a self-care ritual. It’s the quiet moments you steal for yourself before drifting off to sleep. Our silk collection was designed to make those moments even more magical. Thank you for being part of our journey. Sweet dreams tonight. Xo, The Rêves Team
• •Indulge in the ultimate beauty sleep with our Noir pillowcase. Crafted from the finest 22-momme, Grade 6A mulberry silk, its charmeuse weave provides a frictionless surface that protects your hair from frizz and your skin from sleep creases. The deep envelope closure ensures a chic, snug fit for your pillow. Oeko-Tex certified, because luxury should never be toxic. Transform your nights, and you'll transform your days.