Brand Tone

sophisticated, elegant, and aspirational

Brand Values

• •Sustainability
• •Quality and Craftsmanship
• •Exclusivity and Luxury
• •Versatility and Timelessness
• •Female Empowerment

Best Practices

• •Always connect the product back to the core values. Instead of just saying "recycled fabric," explain the story behind it – "crafted from materials rescued from the ocean." This reinforces the brand's commitment to sustainability.
• •Employ a sophisticated vocabulary that reflects luxury. Words like "meticulously," "crafted," "timeless," "elegant," and "sophisticated" align with the brand's high-end positioning.
• •Frame the products within a narrative. Evoke the aspirational lifestyle of lakeside Geneva or the French Riviera. This creates an emotional connection and sells a dream, not just a swimsuit.
• •Consistently mention that the pieces are "designed and handmade in Geneva, Switzerland." This communicates quality, precision, and a unique selling proposition.
• •Ensure that the sophisticated tone of the copy is matched by high-quality, elegant imagery and a clean, minimalist website and social media aesthetic. The entire online presence should feel cohesive and luxurious.

Social Perception

Rêve de Rive is perceived as a high-end, eco-conscious swimwear brand. Customers and online sources recognize it as a sustainable luxury option, often highlighting its Swiss origin and handmade quality. The founder, Lauren Amelia Bernacchio-Berteletti, is seen as a passionate designer dedicated to combining fashion with sustainability. The brand's association with luxury retailers like Wolf & Badger further solidifies its position in the premium market. The narrative of being inspired by chic, waterside European lifestyles appears to resonate with its target audience.

Copy Examples

• •Timeless Elegance, Sustainably Crafted. Embrace the sun with a clear conscience. Our new collection, handcrafted in Geneva from recycled ocean materials, offers timeless style for every silhouette. Discover swimwear that feels as good as it looks.
• •From Geneva, With Love for the Ocean. Each Rêve de Rive piece is a love letter to the water. Meticulously designed and ethically produced in our Swiss atelier, our swimwear is a testament to sustainable luxury. Wear the change you want to see.
• •The Art of the Swimsuit. More than just swimwear, it's a statement. Our versatile bodysuits and bikinis are designed to take you from a morning dip to an evening soiree with effortless grace. Experience the luxury of a perfect fit and timeless design.
• •Confidence in Every Fiber. Designed to celebrate you. Our swimwear is crafted from luxurious, sustainable Italian fabrics that sculpt and support, ensuring you feel confident and stylish on any sun-kissed adventure. Find your perfect match.
• •Your Endless Summer Starts Here. Inspired by the iconic Riviera lifestyle, our collection is for the discerning woman who values both style and substance. Invest in pieces that are not just for a season, but for a lifetime of beautiful moments.