Brand Tone

Youthful, trendy, enthusiastic, quality-conscious, and stylish

Brand Values

• •Quality and Design
• •Personal Style and Expression
• •Customer Satisfaction & Happiness
• •Trend-Consciousness
• •Integrity and Honesty
• •Accessibility

Best Practices

• •Develop a "Brand Voice Chart": Create a simple chart that outlines key characteristics of your tone (e.g., Youthful, Enthusiastic, Stylish, Knowledgeable, Helpful) with "Do's" and "Don'ts" for each. For instance, DO use current slang relevant to your audience (if appropriate for the platform), DON'T use overly formal or corporate jargon.
• •Know Your Audience, Know Your Platform: While the core tone remains consistent, allow for slight variations depending on whether you're posting on Instagram (more visual, casual) versus LinkedIn (more professional, but still on-brand). The enthusiasm for anime might be dialed up on Instagram, while the quality and design aspects might be highlighted more on product pages or LinkedIn.
• •Create Copy Templates/Examples: For recurring content types (e.g., new product announcements, promotions, blog intros), develop a few go-to templates that already embody the desired tone. This helps maintain consistency, especially if multiple people are creating content.
• •Prioritize Authentic Engagement: When responding to comments or messages, maintain the established brand tone. If it's enthusiastic and friendly, ensure customer service interactions reflect that. Use emojis and energetic language where appropriate to mirror the brand's personality.
• •Regularly Audit Content: Periodically review your website copy, social media posts, and marketing materials to ensure they still align with the defined brand tone and values. Language and trends evolve, so minor refreshments might be needed to stay relevant while staying true to the core identity.

Social Perception

Positive customer experiences, go-to for specific niches (mobile accessories & anime), expanding presence, collector's appeal.

Copy Examples

• •LEVEL UP your collection! 🔥 The [Character Name] figure just dropped at Ruvido Caso. Epic detail, pure fandom. Grab yours before it vanishes!
• •Style? Check. Protection? Double Check. Our new [Phone Model] cases are here to turn heads and shrug off drops. ✨ Shop the collection and find your vibe.
• •From anime grails to the sleekest tech gear, Ruvido Caso is where your style comes alive. High-quality finds that make you say 'HECK YES!' Visit us online or in-store.
• •Unlock your awesome! 🔑 Our latest keychains are pure fire – from subtle cool to bold anime statements. Perfect for your keys, your bag, your everything. What's your pick?
• •Weekend treat! 🚀 Get 15% off all anime merch OR snag a free screen protector with any phone case purchase. Your gear deserves an upgrade. Shop Ruvido Caso now!