Brand Tone

Value-driven and Savvy, Trend-focused and Fresh, Aspirational yet Accessible, Reassuring, Modern and Convenient

Brand Values

• •Value/Affordability
• •Quality
• •Variety and Curation
• •Discovery
• •Financial Empowerment (via Sezzle)

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives that describe your brand's personality (e.g., for Ruumur: "Savvy," "Trendy," "Exciting," "Approachable," "Value-Oriented"). Provide "do's and don'ts" for language and style.
• •Know Your Audience Deeply: Understand their aspirations, pain points, and language. Ruumur targeted budget-savvy shoppers looking for trends and deals. The copy should resonate with this desire for smart shopping and staying stylish.
• •Consistency Across All Channels: Ensure the defined tone is used everywhere, from website copy and product descriptions to emails, social media, and customer service interactions. For Ruumur, this would mean maintaining an enthusiastic, deal-highlighting tone consistently.
• •Use Storytelling (Even for Deals): Frame purchases not just as transactions but as discoveries or smart wins. For Ruumur, this could be "Discover your next favorite bag at a price that feels like a secret."
• •Train and Empower Your Team: Anyone writing or communicating on behalf of the brand should understand and be able to replicate the brand tone. Provide examples and ongoing feedback.

Social Perception

Deal-Focused Marketplace, Mixed Trust and Quality Perceptions, Associated with Sezzle, Trendy (Aspirational)

Copy Examples

• •Headline: This Week’s Steals: Up to 70% Off Your Favorite Brands! ✨ Body: Don't just follow trends, own them for less. Ruumur drops fresh deals daily on must-have fashion, beauty, and more. New styles added, new prices dropped. What will you discover?
• •Headline: Luxury Found. Prices Unheard Of. That's Ruumur. Body: Unlock access to designer brands and unique finds without the premium price tag. At Ruumur, we curate the exceptional, so you can elevate your style, smartly. Shop now, pay later with Sezzle.
• •Headline: Your Next Obsession is Waiting (at a price you'll love). Body: From statement pieces to everyday essentials, Ruumur brings you a handpicked selection of what's hot. New arrivals weekly. Limited stock. Unlimited style. Why wait?
• •Social Media Post (Image: Flatlay of trendy accessories): Caption: Spotted: Your new go-to accessories 👀. And yes, they're on sale. Ruumur = Big brands, small prices. Pay in 4 with Sezzle and make 'treat yourself' your new motto. #RuumurDeals #AffordableLuxury #StyleSteals #SezzleIt
• •Email Subject: 🔥 Price Drop Alert! Items You Watched Are Now Cheaper! Body: Good news, savvy shopper! Prices have just dropped on items you’ve been eyeing. Ruumur delivers the thrill of the find with savings you can't ignore. Shop smart, live stylishly. But hurry, these deals don’t last!