Tono de Marca

Ethereal, Romantic, Artisanal, Crafted, Unique, Unconventional, Precious, Timeless, Inspired, and Story-driven

Valores de Marca

• •Individuality & Uniqueness
• •Craftsmanship & Quality
• •Integrity & Respect for Materials
• •Responsible Practices
• •Customer Commitment
• •Celebration of Imperfection

Mejores Prácticas

• •Embrace Poetic & Evocative Language: Use words that evoke a sense of wonder, history, and nature (e.g., \"ethereal,\" \"whispers,\" \"ancient,\" \"luminous,\" \"untamed,\" \"bygone\").
• •Highlight the \"Imperfectly Perfect\": Celebrate the unique characteristics of gemstones and the handcrafted process. Use phrases like \"serendipitous imperfections,\" \"unique charm,\" \"one-of-a-kind character\".
• •Tell a Story: Frame collections and individual pieces with their inspiration – be it a historical artifact, a natural phenomenon, or a discovered treasure. Let the copy allude to the narrative behind the design.
• •Emphasize Artisanal Craftsmanship & Ethical Sourcing: Consistently weave in mentions of \"handcrafted in London,\" \"skilled artisans,\" \"recycled gold,\" and \"ethically sourced gemstones\" to reinforce brand values.
• •Maintain a Sophisticated & Intimate Voice: Address the audience with a tone that is refined yet personal, as if sharing a cherished secret or a piece of art, fostering a connection with those who appreciate subtle luxury and unique design.

Percepción Social

Highly Artistic and Unique, Ethically Conscious, High Quality and Craftsmanship, Romantic and Sentimental, Personal and Cherished

Ejemplos de Copy

• •Discover the Unseen. Our new collection whispers tales of ancient starlight, captured in ethically sourced diamonds and recycled gold. Each piece, a miniature world waiting to be explored.
• •Like a secret unearthed, this ring holds the quiet magic of imperfection. Handcrafted in our London atelier, its unique character is a celebration of the perfectly undone. Find your forever treasure. #RuthTomlinson #EtherealJewellery #HandcraftedLuxury
• •Born from a passion for the earth's hidden narratives, this necklace features a constellation of hand-selected gemstones, each with its own story. Allow its ethereal glow to become an extension of your own unique light.
• •We don't just make jewellery; we craft future heirlooms. Inspired by the ephemeral beauty of nature and the echoes of history, each Ruth Tomlinson piece is a testament to unconventional beauty, designed to be cherished for a lifetime and beyond.
• •A Whisper of Wonder: Unveiling New Ethereal Designs