Brand Tone

The brand tone is personal, passionate, and authentic, emphasizing artisanal craftsmanship, appreciation for natural beauty, and trustworthiness.

Brand Values

• •Artisanal Craftsmanship
• •Uniqueness and Individuality
• •Personal Connection and Storytelling
• •Natural Beauty
• •Customer-Centricity

Best Practices

• •Always Use "Handcrafted" or "Handmade": This reinforces the core value of artisanal craftsmanship and differentiates the brand from mass-produced competitors.
• •Tell the Stone's Story: Emphasize the origin (Australian Opals) and unique qualities (color, fire, pattern) of the stones in product descriptions to highlight their individuality.
• •Maintain a Personal Voice: Write copy from the perspective of "I" (Ruth) or "we" (the studio) to maintain the personal, artist-to-customer connection. The "My Story" page is a great example of this.
• •Connect Jewellery to Moments and Memories: Frame the products as more than just objects; they are markers of life's significant events and personal stories. Use words like "talisman," "heirloom," "story," and "memory."
• •Showcase the Human Element: In visual content (like on Instagram), feature not just the final product, but also glimpses of the creative process—hands at work, the studio, tools—to reinforce the "Made by Hand, from the Heart" message.

Social Perception

The public perceives Ruth Breeze Jewellery as offering high-quality, unique artisan products and values the brand's trusted and personable maker, Ruth, for her excellent customer service and artistry.

Copy Examples

• •Capture a piece of the cosmos. This one-of-a-kind Australian opal, with its deep blue and green fire, was chosen for its unique story. Set in recycled sterling silver and 9ct gold, this ring isn't just an accessory; it's a talisman for your journey, handcrafted with heart by Ruth in her Byron Bay studio.
• •More Than Jewellery. It's Your Story. Each piece is handcrafted to mark a moment, a memory, a milestone. Discover the magic of Australian opals and let us create a future heirloom, just for you.
• •From my hands to yours. The journey of this stunning opal, from the heart of Australia to my workbench, and finally to its new home, is what makes each creation so special. I love crafting pieces that will weave their own stories with yours. #RuthBreezeJewellery #HandcraftedWithHeart #AustralianOpals
• •It all starts with a stone. For me, every piece of jewellery begins with a connection to the raw, natural beauty of an Australian opal. My passion is to transform these frozen-in-time moments of nature's magic into a piece you'll treasure forever. — Ruth
• •A Story for Every Occasion. At Ruth Breeze Jewellery, we believe in celebrating life's moments, big and small. For your birthday, your anniversary, or just because, let's create a piece of jewellery that tells your story. Explore the new collection of handcrafted opal pendants.