Brand Tone

Artistic & Creative, Sophisticated & Elegant, Meaningful & Traditional, Personal & Approachable, Reflective & Insightful

Brand Values

• •Artistic Excellence & Craftsmanship
• •Tradition & Heritage
• •Innovation & Contemporary Design
• •Meaning & Connection
• •Growth & Transformation
• •Mindfulness & Intention

Best Practices

• •Emphasize Craftsmanship and Detail: Use descriptive language that highlights the intricacy, precision, and thoughtful process behind each piece (e.g., "meticulously cut," "incisively-layered," "thoughtfully designed").
• •Connect to Emotion and Meaning: When appropriate, especially for ketubahs or pieces with symbolic roots, speak to the deeper significance, personal connection, or cultural heritage the art represents.
• •Maintain a Sophisticated yet Accessible Voice: Use clear, elegant language. Avoid overly casual slang but remain warm and inviting, reflecting the artist's personal engagement with clients.
• •Showcase the "Why": Briefly share insights into the inspiration or conceptual basis of the artwork, as seen in Ruth's artist statements (e.g., exploring "processes of growth and change," "repetition and transformation"). This adds depth and reinforces the artistic value.
• •Be Consistent Across Platforms: Ensure that the language used on the website, social media, Etsy, and any marketing materials aligns in tone and reflects the core values of artistry, tradition, innovation, and meaning. Whether it's a product description or a social media update, the voice should feel authentically "Ruth Becker Art."

Social Perception

A Talented and Respected Multidisciplinary Artist, A Keeper of Tradition, A Provider of Beautiful and Meaningful Art, Professional and Reliable, Innovative

Copy Examples

• •Introducing the 'Strata Series' by Ruth Becker. Each piece, a delicate meditation on time and transformation, meticulously cut and layered to reveal intricate depths. Discover art that speaks to the soul's unfolding.
• •Your love story is unique. Your ketubah should be too. Ruth Becker combines timeless tradition with contemporary artistry to create a deeply personal symbol of your commitment. Let us craft an heirloom for your most cherished day.
• •Lost in the 'Azure Depths.' This new acrylic on canvas explores the interplay of light and emotion, a spontaneous journey into color and form. What do you feel when you look into the blue? #RuthBeckerArt #AbstractPainting #ContemporaryArt #ArtisticExpression
• •Experience the art of Ruth Becker in person. I invite you to explore my latest works at the [Gallery Name/Event] from [Date] to [Date]. Immerse yourself in intricate layers and vibrant expressions that bridge heritage and contemporary vision.
• •Ruth Becker: Where Art, Tradition, and Modern Elegance Converge. Explore original paintings, bespoke ketubahs, and captivating layered paper sculptures designed to inspire and endure.