Brand Tone

approachable, personal, and inspiring

Brand Values

• •Supporting Local Artists
• •Quality and Craftsmanship
• •Personalization and Individuality
• •Customer-Centric Service
• •Creating Joy and Comfort

Best Practices

• •Tell a Story: Always frame the products within a narrative. Instead of just listing features, describe the feeling the art evokes or the story of the artist behind it. This aligns with the brand's value of creating a home with a personal story.
• •Use Warm and Personal Language: Address the customer directly with words like "you" and "your." Use inviting and inspiring language that speaks to emotions and aspirations, such as "create," "inspire," "love," and "enjoy."
• •Highlight the 'Why': Consistently communicate the brand's core values. Remind customers that their purchase supports local artists and brings high-quality, unique art into their lives. This reinforces the brand's purpose-driven identity.
• •Showcase Customer Love: Integrate customer testimonials and reviews into marketing materials. This not only provides social proof but also reinforces the personal and community-oriented perception of the brand.
• •Maintain Visual Cohesion: Ensure that all photography and visual content align with the brand's aesthetic —bright, inspiring, and focused on the beauty of the art in a home setting. A consistent visual identity is crucial for reinforcing the brand's tone and values.

Social Perception

reputable and high-quality brand that offers unique and beautiful products, strong supporter of the South African art scene, personal touch in customer service, trustworthy and reliable

Copy Examples

• •Transform your space from a house into a home. Introducing our latest collection of vibrant prints by emerging South African artists. Each piece tells a story. What will yours say?
• •Bring the sunshine in. ☀️ This stunning canvas, with its bold colors and joyful energy, is more than just wall art —it's a daily dose of happiness. Discover the perfect piece to make your home feel like *your* haven.
• •Your home is your story. Let the walls do the talking. At Ruthanne Collection, we curate art that brings personality and warmth to your favorite spaces. Find a piece that speaks to you and enjoy free shipping on us.
• •Crafted with care and printed on gallery-quality paper, this limited edition print captures the serene beauty of the coast. Signed by the artist, it ’s a timeless piece that will bring a sense of calm and sophistication to any room.
• •Tired of the same old decor? Your home deserves to be as unique as you are. Explore our curated collection of art and decor from talented South African artists and create a space that truly feels like you.