Brand Tone

helpful, reassuring, and expert

Brand Values

• •Well-being & Health
• •Effectiveness & Quality
• •Customer Trust & Satisfaction
• •Support & Guidance
• •Awareness

Best Practices

• •Prioritize Empathy and Understanding: Always address the customer's pain points (e.g., tiredness, relationship strain due to snoring) with compassion before introducing solutions. Start with their problem, show you understand, then offer your expert help.
• •Back Claims with Evidence (Where Possible): Use phrases like "scientifically-supported," "expert-designed," "clinically-referenced," or refer to customer testimonials and positive reviews to build credibility and reinforce the 'expert' and 'reassuring' aspects of the tone.
• •Use Clear, Accessible Language: While expert, avoid overly technical jargon. Explain concepts simply so the average person can understand the benefits and mechanisms of the products. The goal is to inform and reassure, not confuse.
• •Maintain a Helpful and Supportive Stance: Frame copy around helping the customer achieve a better life through better sleep. Use calls to action that invite engagement and offer support, e.g., "Learn more," "Read our guide," "Contact our sleep advisors."
• •Ensure Consistency Across All Channels: Whether it's a website FAQ, a social media post, or an email, the core tone (helpful, reassuring, expert) should be recognizable. Develop a simple brand voice guide for anyone creating content. Regularly review content to ensure alignment.

Social Perception

Positive & Trusted, Effective Problem Solvers, Specialized Experts, Good Customer Service

Copy Examples

• •Rediscover restful nights and energized mornings, together. Our expertly designed anti-snore mouthpiece is helping thousands find their quiet. Learn more and wake up refreshed. #RustigeNacht #SleepWell #AntiSnoreSolution #GoodNights
• •Struggling with snoring? You're not alone, and we're here to help. Our clinically-referenced design gently adjusts jaw position for an open airway, so you (and your partner) can enjoy deep, uninterrupted sleep. Backed by our 'Sleep Better' guarantee.
• •Your journey to better sleep starts here. From our #1 rated anti-snore guards to comforting sleep pillows, Rustige Nacht offers scientifically-supported solutions for your unique needs. Explore our range and expert sleep tips.
• •At Rustige Nacht, we believe quality sleep is a cornerstone of a vibrant life. That's why we don't just offer effective products; we provide the knowledge you need. This week, our sleep experts answer your top questions about achieving a truly 'rustige nacht'.
• •Title: The Science of a Silent Night: How Our Sleep Solutions Work. Intro: Tired of restless nights? We understand. At Rustige Nacht, we've dedicated ourselves to understanding sleep and providing effective, trusted solutions. Let's explore the simple science behind how our products help you achieve the peaceful, restorative sleep you deserve.