Brand Tone

Approachable and Friendly, Craft-Oriented and Authentic, Appreciative and Community-Focused, Slightly Nostalgic/Traditional, Helpful and Informative

Brand Values

• •Quality Craftsmanship
• •Personalization and Meaningful Gifting
• •Authenticity
• •Customer Satisfaction
• •Local Pride/Community Support

Best Practices

• •Emphasize \"Handcrafted\" and \"Quality\"
• •Maintain a Warm, Approachable Voice
• •Tell the Story of Personalization
• •Connect to Roots (When Relevant)
• •Be Genuine and Appreciative

Social Perception

Positive Product Experience, Good Customer Service, Appreciation for Personalization, Supportive of Small/Local Business, Seen as a Go-To for Unique Gifts

Copy Examples

• •Keep his essentials handsomely organized. Our handcrafted oak watch stand isn't just a place to rest his timepiece; it's a personalized reminder of your thoughtful touch. Engraved just for him, made with care in Wisconsin.
• •Rediscover a classic. Our Rustic Oak Old Fashioned mix is handcrafted in small batches with premium spices, bringing the authentic taste of the North Woods to your glass. Just add your favorite spirit and savor the moment.
• •Fresh from the workshop! ✨ We're so excited to share our new [Product Name]. Each one is handcrafted with the rustic charm and quality you love. Perfect for [Occasion/Use]. What would you personalize on yours? #RusticOak #HandcraftedGifts #PersonalizedWood #MadeInWisconsin #NewProduct
• •Searching for a gift that truly speaks from the heart? At Rustic Oak, we handcraft personalized wooden treasures and cocktail mixes that tell a story. Made with pride and ready to make their day. Shop unique, heartfelt gifts now.
• •Born from a love of craftsmanship and the warmth of a shared drink, Rustic Oak brings you thoughtfully handcrafted goods. From personalized keepsakes to our signature cocktail mixes, we pour Wisconsin pride and honest quality into everything we create.