Brand Tone

Friendly, Whimsical, and Authentic.

Brand Values

• •Artistry and Originality
• •Connection to Nature
• •Maine Heritage
• •Joy and Whimsy
• •Women Empowerment
• •Community Engagement
• •Authenticity

Best Practices

• •Embrace Storytelling: Share the 'why' behind designs, the inspiration from nature and Maine, and Ashley's personal connection to the art. This builds authenticity and emotional connection.
• •Use Whimsical & Evocative Language: Incorporate words that reflect joy, creativity, and nature (e.g., 'magical,' 'whimsy,' 'vibrant,' 'cozy,' 'charming,' 'serenade').
• •Maintain a Friendly & Inclusive Voice: Address the audience directly and warmly. Foster a sense of community by inviting interaction and feedback.
• •Highlight Maine Roots & Artistic Process: Consistently reference the brand's Maine heritage and the hand-crafted, artistic nature of the products. This reinforces uniqueness and brand identity.
• •Stay Positive & Uplifting: Ensure copy focuses on bringing happiness, beauty, and a touch of Maine's charm into customers' lives, aligning with the goal of creating a 'garden of happiness.'

Social Perception

The public perception of Rustic County appears largely positive, influenced by association with 'Maine Cabin Masters', artistic and unique products, Maine-focused appeal, engagement and connection, and positive online interactions.

Copy Examples

• •Instagram Post (New Pillow Collection): Dreaming of Maine? ✨ Our new 'Hooty Owls' pillows are here to bring a touch of woodland whimsy right into your cozy corner! Each design is hand-drawn by Ashley, capturing that magical feeling of a quiet forest evening. Let's make your home a hoot! 😉 #RusticCounty #MaineMade #ArtisticWhimsy #HomeDecor #OwlLove
• •Facebook Ad (General Brand Awareness): From the heart of Maine to your home! ❤️ At Rustic County, Ashley Rae Morrill (yes, from Maine Cabin Masters!) pours her love for nature and art into every piece. Discover unique, hand-crafted decor that tells a story and brings a smile to your face. Women-owned and Maine-proud! Shop our collection: [Link] #RusticCountyJoy #MaineArt #HandmadeHome #ShopLocalMaine
• •Product Description (Tea Towel): Spruce up your kitchen with our 'Hummingbirds' tea towel! 🌸 Inspired by the vibrant dance of these tiny garden visitors, Ashley's original watercolor art brings a pop of color and joy to your daily routine. Made with love in Maine, it’s not just a towel, it’s a little piece of sunshine. #GardenOfHappiness #RusticKitchen #ArtYouCanUse
• •Email Newsletter Snippet (Brand Story): Ever wonder how Rustic County came to be? It all started with a love for art, a passion for Maine's wild beauty, and a desire to share that unique artistic whimsy with all of you. Ashley, our founder and artist, channels her 'Maine Cabin Masters' creativity into every design, hoping to bring a little piece of our happy place to yours. Read more about our journey: [Link] #OurStory #RusticRoots #InspiredByMaine
• •Website Banner (Seasonal Promotion): Hello Spring! 🌿 Refresh your space with art that blooms! Our new Spring Collection features original designs by Ashley, bursting with color and the joyful spirit of Maine. From vibrant pillows to charming totes, find your new favorite piece today! #SpringIntoRustic #ArtisticHome #MaineInspired