Tono de Marca

Artistic, Warm, Professional, Modern, Natural

Valores de Marca

• •Artisanship & Creativity
• •Quality & Freshness
• •Customer Harmony & Aesthetics
• •Local Service & Community Connection
• •Adaptability & Modernity

Mejores Prácticas

• •Emphasize Artisanship and Creativity: Use words like 'artisan,' 'handcrafted,' 'bespoke,' 'unique design,' and 'floral art' to reinforce their creative expertise.
• •Maintain a Warm and Inviting Language: Incorporate friendly and welcoming phrases. Speak directly to the customer with a personal touch, reflecting the 'chaleureuse' atmosphere they aim for.
• •Highlight Quality and Freshness: Consistently mention the use of 'fresh, seasonal flowers' and the care taken in selecting and arranging them. This builds trust and justifies their positioning.
• •Connect with Local Identity: Subtly weave in their Basque Country and Cambo-les-Bains location to foster a sense of local pride and connection. Referencing local beauty or traditions where appropriate can enhance this.
• •Showcase Modernity with Respect for Tradition: Balance the shop's long history with its contemporary approach. Use language that conveys both established expertise and fresh, modern aesthetics. Visuals should also align with this.

Percepción Social

Highly Regarded Locally, Trusted for Important Occasions, Artistic and Skilled

Ejemplos de Copy

• •Rusticaflor: Where Basque Country blooms. Artisan-crafted bouquets, fresh from nature's heart to yours. Discover unique floral designs in Cambo-les-Bains.
• •Whispers of white, touches of green – crafting dream wedding florals that tell your unique love story. Let our artisans in Cambo-les-Bains bring your vision to life. ✨ #RusticaflorMariage #BasqueWeddings #FloralArtistry
• •Embrace the season's finest with our 'Éclat Printanier' bouquet. Hand-selected, vibrant blooms arranged with an artist's touch, bringing the fresh charm of a Basque spring straight to your home. Warmth, beauty, and nature, lovingly composed by Rusticaflor.
• •Celebrating a special moment in Cambo-les-Bains? Or simply wish to brighten a day? Rusticaflor offers bespoke floral creations, passionately designed with the freshest seasonal flowers. Visit our modern boutique or order online for local delivery.
• •More than just a florist, Rusticaflor is a thirty-year tradition of passion in Cambo-les-Bains. We blend artistic flair with the freshest blooms to create floral stories. Step into our warm, modern space and let us craft something beautiful for you.