Brand Tone

friendly, approachable, and aspiringly rustic-chic

Brand Values

• •Family and Community
• •Modern Rustic Style
• •Accessibility and Trend-Focused

Best Practices

• •Embrace Your Niche: Continue to use language that speaks directly to the modern-rustic and Western-chic lifestyle. Use keywords like "farmhouse," "country," "Western," and "boho" to attract and resonate with your target audience.
• •Tell a Story: Use your copy to paint a picture of the life your customers lead. Describe how your products fit into their everyday adventures, from casual and comfortable to stylishly rugged.
• •Maintain a Friendly and Approachable Tone: Continue to use a conversational and welcoming voice. Address your customers directly and make them feel like part of the Rustic Acres family.
• •Highlight the "Family-Owned" Aspect: Periodically remind your audience that you are a family-run business. This builds trust and creates a personal connection that larger retailers can't replicate.
• •Be Consistent Across All Platforms: Ensure that your brand voice is consistent across your website, social media, and any marketing materials. This will create a strong and recognizable brand identity.

Social Perception

A go-to source for women who identify with a modern-country or "Western-chic" lifestyle, appreciating a blend of contemporary fashion with rural charm. Perceived as a more personal alternative to larger retailers, with trustworthiness due to its family-owned nature.

Copy Examples

• •Saddle up your style. Our new denim collection just dropped, and it's ready for wherever the day takes you. From sunrise on the farm to a night out on the town, find your perfect fit.
• •More than just a sweatshirt, it's a statement. Our 'Sunrise, Coffee, Cattle' crewneck is for the woman who does it all. Cozy, cute, and a whole lot of country.
• •Bring the charm of the countryside indoors. Our new collection of rustic home decor adds a touch of warmth and a whole lot of character to any space. Welcome home.
• •Hey, trendsetter! Don't just follow the path, blaze your own trail. Our latest arrivals are here to help you do it in style. Shop now and embrace your inner rustic muse.
• •Get the looks you love for less! Our sale section is stocked with your favorite rustic-chic styles at prices you won't want to miss. Happy shopping!