Brand Tone

Authentic & Passionate, Quality-Driven & Proud, Warm & Welcoming, Slightly Rustic yet Refined, Trustworthy & Customer-Focused

Brand Values

• •Craftsmanship
• •Quality
• •Sustainability
• •British Made
• •Unique Design
• •Customer Satisfaction
• •Durability

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Authentic, Passionate, Quality-Driven, Warm, Rustic yet Refined, Trustworthy) with examples of "do's and don'ts" for word choice, sentence structure, and overall feel.
• •Prioritize Storytelling: Share the narrative behind the brand – the passion for wood, the crafting process, the sustainable sourcing. This reinforces authenticity and connection.
• •Use Consistent Key Messaging: Regularly incorporate core phrases like "Handmade in the UK," "Sustainably Sourced Solid Wood," "Crafted to Last," across all platforms.
• •Showcase, Don't Just Tell: Use high-quality visuals on Instagram and Facebook that reflect the rustic elegance and craftsmanship. Let customer testimonials and images speak to the quality and satisfaction.
• •Engage Authentically: When responding to comments or queries, maintain a warm, helpful, and appreciative tone that reflects the personal touch of a passionate, craftsman-led business.

Social Perception

The brand is perceived as specializing in solid wood, rustic, and industrial-style furniture, handmade in the UK. Customers generally praise the craftsmanship, robustness, and appearance of the furniture, especially appreciating the handmade quality and good communication.

Copy Examples

• •Headline: Rooted in Craft. Designed for Life. Body: Discover the enduring beauty of Rust and Oak. Each piece is handcrafted in our Yorkshire workshop from sustainably sourced solid wood, bringing warmth, character, and timeless style to your home. Built to be cherished for generations.
• •Social Media Post (with image of a dining table): Caption: Gather round something truly special. Our [Table Name] dining table, expertly crafted from [Wood Type], is more than just furniture – it's the heart of your home. Handmade in the UK, designed for memories. #RustAndOak #HandmadeFurniture #SolidWood #BritishCraftsmanship #DiningRoomGoals
• •Product Description Snippet (for a rustic shelf): Text: Embrace the beauty of imperfection. Our rustic solid wood shelf, with its unique grain and robust [Bracket Type, e.g., industrial style] brackets, tells a story of natural materials and dedicated craftsmanship. Perfect for showcasing your treasures with authentic charm.
• •About Us Snippet (for website): Text: From our hands to your home. At Rust and Oak, we believe in the simple honesty of solid wood and the art of traditional woodworking. We pour our passion into every table, shelf, and desk, creating pieces that aren't just functional, but foundational to a warm and inviting space.
• •Email Subject Line: Subject: Bring Home the Craft: New Arrivals from Rust and Oak