Brand Tone

Personal, Passionate, and Grateful

Brand Values

• •Creativity
• •Resilience
• •Customer Connection

Best Practices

• •Always Use "Radiant Gems": Consistently address the customer community as "Radiant Gems" across all platforms to reinforce the sense of belonging and exclusivity.
• •Lead with Passion and Gratitude: Start and end communications, especially on social media, by expressing passion for the craft and gratitude for customer support. Phrases like "I love creating..." and "Thank you so much for..." should be staples.
• •Share the "Why": Continue to share personal stories and the inspiration behind the brand. Whether it's a tribute to her father or the therapeutic nature of the craft, this narrative is a powerful differentiator.
• •Embrace Emojis: Use emojis (✨, 💖, 💎, 🥰) generously and authentically to match the vibrant, sparkling, and personal nature of the brand's products and tone.
• •Keep It Personal: Write copy in the first person ("I," "my," "we") to maintain the direct connection between the owner and the customer. This reinforces the perception of a personal, handcrafted brand, not a faceless corporation.

Social Perception

Highly positive, viewed as a genuine and heartfelt small business. Perceived as authentic, relatable, high-quality, handcrafted, and community-focused with strong customer connection.

Copy Examples

• •Your everyday sparkle is here! ✨ Introducing our new Bling Bear Keychains, handcrafted to add a little magic to your keys or bag. Each rhinestone is placed with love, because we believe your personality deserves to shine bright. Which color is calling your name? Let us know! #rusradiance #blingblingbling #cutekeychains
• •Packing up a little bit of happiness for another amazing Radiant Gem! 💖 Your support means the world and is the sparkle that keeps this dream alive. Thank you for your order, Jessica! We hope you love it! #smallbusiness #packingorders #asmr #blingpens #grateful
• •It’s our anniversary! To thank you for three years of sparkle and support, we’re giving all our Radiant Gems 30% off all bling pens. It's our way of sharing the love you've shown us. No code needed! #smallbiz #anniversarysale #blinglife
• •A little sparkle for your inbox, Radiant Gem! ✨
• •More than just a cup, it's a statement. Lovingly handcrafted with over 2,000 glass rhinestones, this tumbler is designed to reflect your unique radiance. From your morning coffee to your evening tea, carry a piece of art that’s as brilliant as you are. 'Dream bling, brought to life!'