Brand Tone

Nurturing, Trustworthy, and Rooted in Nature

Brand Values

• •Natural & Organic Purity
• •Sustainability & Environmental Responsibility
• •Finnish Craftsmanship & Quality
• •Well-being & Comfort
• •Tradition & Trust
• •Ethical Production

Best Practices

• •Use Gentle and Evocative Language: Employ words that convey softness, purity, warmth, and a connection to nature (e.g., "gentle embrace," "pure goodness," "softest touch," "nurturing").
• •Emphasize Trust and Heritage: Subtly weave in the brand's long history, Finnish craftsmanship, and commitment to quality to build a sense of reliability and tradition.
• •Focus on Benefits, Not Just Features: Explain how the natural materials and ethical production benefit the customer’s well-being, comfort, and values (e.g., "nurture your skin," "support your well-being," "feels good on your skin and for the planet").
• •Maintain a Calm and Informative Voice: Avoid hype or overly promotional language. Instead, provide clear, honest information about the products and their origins, reflecting trustworthiness.
• •Incorporate Visual Storytelling Alignment: Ensure that the copy complements the brand's visual identity, which often features natural, serene imagery. The words should evoke similar feelings of calm, purity, and connection to nature.

Social Perception

high-quality, trustworthy, and ethical brand

Copy Examples

• •Headline: Embrace Nature's Softest Touch. Body: Discover Ruskovilla's organic merino wool and silk layers, crafted in Finland to keep your family comfortable and close to the earth's gentle embrace. Pure, safe, and made with love for generations to come.
• •Headline: Warmth You Can Trust, Naturally. Body: For over 40 years, Ruskovilla has been dedicated to creating the finest natural fibre clothing. Experience the breathable comfort of our Finnish-made garments, designed to nurture your skin and respect our planet.
• •Headline: Little Ones Wrapped in Pure Goodness. Body: Our baby collection, made from the softest organic silk and merino wool, is designed for delicate skin. Gentle, chemical-free, and lovingly crafted in Finland – because your baby deserves nature’s best.
• •Headline: Sustainable Comfort, Woven with Care. Body: At Ruskovilla, every thread tells a story of responsibility. From responsibly sourced organic fibres to our eco-conscious Finnish production, choose clothing that feels good on your skin and for the planet.
• •Headline: The Forest's Embrace, Worn Next to Your Skin. Body: Introducing our innovative Metsä collection, infused with the gentle power of Finnish forest microbes. Experience a unique connection to nature and support your well-being with our organic silk wool garments.