Brand Tone

Playful & Creative, Authentic & Approachable, Community-Focused & Warm, Enthusiastic & Passionate, Modern & Minimalist

Brand Values

• •Joy
• •Innovation & Creativity
• •Quality
• •Community
• •Authenticity & Transparency
• •Learning & Adaptability
• •Passion

Best Practices

• •Embrace Playful Curiosity: Use language that reflects a sense of fun, experimentation, and delight in discovery. Don't be afraid to be a little whimsical when describing unique flavor combinations.
• •Stay Authentic and Transparent: Share snippets of the brand's journey, the people behind the ice cream, and the commitment to quality. Avoid overly corporate jargon; keep it real and relatable.
• •Focus on "Joy" and Sensory Experience: Consistently tie the product back to the feeling of happiness and the delightful experience of tasting unique, high-quality ice cream. Use vivid, descriptive language that appeals to the senses.
• •Highlight Community and Connection: Regularly incorporate messaging that speaks to the brand's local roots, collaborations, and customer relationships. Show that ruru baked is a part of something bigger.
• •Maintain a Modern, Clean Aesthetic in Visuals and Text: Ensure that the copy is well-formatted, easy to read, and complements the brand's minimalist yet warm visual identity. Keep sentences relatively concise and engaging.

Social Perception

Highly Sought-After & Hyped, Delicious & High Quality, Innovative & Unique, Community-Oriented & Loved, Resilient & Inspiring

Copy Examples

• •Instagram Post (New Flavor Launch): "Warning: May cause extreme joy! 😉 Meet our newest creation, [Flavor Name] – a dreamy swirl of [Key Ingredient 1] and a surprising hint of [Key Ingredient 2]. Made in small batches, with lots of love (and the good stuff). Get your spoons ready before it vanishes! #rurubaked #TorontoIceCream #NewFlavor #SmallBatchGoodness #TasteTheJoy"
• •Website Banner (Highlighting Quality): "Real ingredients. Unreal flavors. At ruru baked, we're obsessed with crafting the creamiest, most inventive custard ice cream. No shortcuts, just pure, delicious joy in every scoop. Discover what's churning today!"
• •TikTok Video Caption (Behind the Scenes): "Just another day turning [Ingredient] into pure magic! ✨ Ever wonder how we dream up our 80+ flavors? It’s a little bit of chaos, a lot of passion, and always about making you smile. What flavor should we try next? #rurubaked #IceCreamMaking #BehindTheScenes #TorontoFood #CreativeProcess #SmallBizLove"
• •Email Newsletter Snippet (Community Event): "Hey, ruru fam! We’re more than just ice cream – we're about community. Join us for [Event Name] this [Date] as we partner with [Local Org/Brand] for some fun, flavor, and giving back. Because good treats and good deeds go hand in hand. ❤️ More details inside! #rurubakedCommunity #TorontoEvents #SupportLocal"
• •Merchandise Tagline: "ruru baked: Wear Your Joy. (And eat it too!)"