Brand Tone

Natural & Holistic, Educational & Informative, Calming & Reassuring, Transparent.

Brand Values

• •Purity and Simplicity
• •Efficacy
• •Holistic Well-being
• •Cruelty-Free
• •Customer-Centricity

Best Practices

• •Always Emphasize Natural and Plant-Based: Every piece of copy should reinforce the core value of using pure, natural ingredients. Use terms like "botanical," "plant-powered," and "free from synthetics" consistently.
• •Maintain a Calm and Reassuring Tone: Use language that is soothing and positive. Words like "nourish," "rejuvenate," "balance," and "glow" align with the brand's calming persona.
• •Educate, Don't Just Sell: Frame product descriptions and social media posts around the benefits and the "why" behind the ingredients. This builds trust and positions the brand as an expert in natural skincare.
• •Incorporate a Holistic Message: Connect the products to a broader lifestyle of wellness. Encourage customers to see skincare as a form of self-care that contributes to their overall well-being.
• •Be Transparent and Authentic: Continue to be open about ingredients, sourcing, and processes. Use real customer testimonials and address feedback directly to build a loyal community.

Social Perception

Generally positive, with customers praising product effectiveness, natural fragrances, and the brand's trustworthiness in clean skincare. Areas for improvement include packaging issues (leaking bottles) and expanding social media reach.

Copy Examples

• •Introducing our new Floral Oasis Body Butter. Immerse your skin in a blend of pure botanicals and rich butters, handcrafted to deeply nourish and restore your natural radiance. Experience the scent of a blooming garden with every application. Your skin's sanctuary awaits. #RupiniSkincare #NaturalBeauty
• •Unlock the secret to a youthful glow with our 'elixir of youth.' Our Face Oil is a potent blend of Marula, Jojoba, and Frankincense oils, designed to fight signs of aging and leave your skin feeling supple and renewed. Just a few drops a day for skin that radiates health. ✨ #GlowWithRupini #PlantBasedSkincare
• •Tired of complicated skincare routines with ingredients you can't pronounce? At Rupini Skincare, we believe in simplifying your routine with pure, plant-based products that deliver real results. Discover the power of nature and get 15% off your first order. Your journey to healthier skin starts here. #SimplifySkincare
• •The Power of Neroli Oil: More Than Just a Pretty Scent. Known for its hydrating and softening properties, Neroli essential oil helps lock in moisture and regenerate skin cells. Find out why this powerhouse ingredient is a cornerstone of our gentle cleanser and how it can transform your skin. Read more on the blog. #IngredientSpotlight #HolisticBeauty
• •Ready for a reset? Our 3-step system—Cleanse, Tone, and Moisturize—is your simple path to balanced, glowing skin. Made with 100% natural, non-toxic ingredients, it's the perfect way to nourish your skin and embrace a holistic approach to beauty. Shop The Collection now and simplify your skincare. #RupiniRoutine