Brand Tone

Authoritative and Expert, Professional and Formal, Meticulous and Detail-Oriented, Respectful (of Heritage), Established and Trustworthy, Discreet

Brand Values

• •Excellence and Quality
• •Expertise and Craftsmanship
• •Preservation of Heritage
• •Integrity and Ethics
• •Meticulousness
• •Responsibility
• •Knowledge Sharing

Best Practices

• •Prioritize Expertise and Precision: Use accurate, specific terminology related to conservation. Avoid overly casual or colloquial language. Focus on the factual and technical aspects of the work.
• •Emphasize Heritage and Respect: Frame the work in the context of preserving cultural value and historical significance. Highlight the commitment to ethical principles and minimal intervention.
• •Maintain a Formal and Professional Voice: Address the audience respectfully and authoritatively. Avoid hyperbole or overly emotive language; let the significance of the work speak for itself.
• •Showcase Credibility Through Facts: Refer to accreditations (e.g., ICON, PACR), years of experience, significant appointments, and the caliber of clientele to build trust implicitly.
• •Ensure Clarity and Conciseness: While detailed, information should be presented clearly and be easily understood by those in the field and by informed clients. Avoid jargon where simpler terms suffice for a broader (yet still professional) audience. Descriptions of work, like those seen in news reports of their projects, are clear about the processes involved.

Social Perception

Leading Experts, Highly Reputable and Prestigious, Specialists in Complex Work, Guardians of Cultural Heritage, Trustworthy and Reliable

Copy Examples

• •For over four decades, Rupert Harris Conservation has been dedicated to the meticulous preservation of metalwork and sculpture. Our accredited specialists provide expert conservation services, ensuring the integrity and longevity of treasured heritage objects for national institutions and private collectors alike.
• •The conservation of bronze sculpture demands a profound understanding of its material science and historical context. At Rupert Harris Conservation, we employ research-driven, minimally invasive techniques to stabilize, clean, and restore bronze artworks, respecting the artist's original intent and preserving the piece for generations to come.
• •We are privileged to serve esteemed custodians of cultural heritage. The successful restoration of [Object Name] for [Client Institution] underscores our commitment to excellence and collaborative expertise in navigating complex conservation challenges.
• •Established in 1982 and appointed Metalwork Conservation Advisor to the National Trust, Rupert Harris Conservation is built on a foundation of unparalleled expertise and an unwavering commitment to ethical practice. Our team of conservators is recognized for their skilled craftsmanship in preserving objects of historical and artistic significance.
• •Preserving a National Icon: The [Year] Conservation of the [Historic Statue Name]. A detailed account of the research, methodology, and skilled execution involved in safeguarding this significant piece of public heritage.