Tono de Marca

Passionate Expert

Valores de Marca

• •Authenticity
• •Expertise
• •Passion
• •Heritage
• •Quality

Mejores Prácticas

• •Prioritize Storytelling Over Selling: Lead with the story behind the fossilwhere it was found, its geological age, its significance. The sale will follow from the passion and expertise you share. The founder's personal involvement is the brand's greatest asset.
• •Use Precise, Scientific Language: Do not shy away from using correct paleontological and mineralogical terms. This builds credibility and speaks directly to a knowledgeable audience. Briefly explain terms where appropriate to also welcome educated newcomers.
• •Maintain a Personal, First-Person Voice: Write copy from the perspective of the founder ("I found," "I believe"). This reinforces the brand's core value of being expert-led and personal, creating a direct connection with the customer.
• •Emphasize Provenance and Authenticity: For every product, clearly state its origin and, if possible, the story of its discovery. This is the unique selling proposition that mass-market sellers cannot replicate.
• •Let the Visuals Speak: Accompany expert copy with high-quality, detailed photography. The text should enhance what the customer sees, pointing out features of interest like suture patterns, crystal formation, or preservation quality. The copy and images must work together to convey quality and authenticity.

Percepción Social

niche, high-credibility specialist

Ejemplos de Copy

• •Rupella Fossiles began not in a boardroom, but in the rich fossil beds of Charente-Maritime. For forty years, I, Laurent Rigollet, have been a prospector first and a merchant second. Every fossil in our collection has a story, from the chalky cliffs of France to the arid landscapes of Morocco. This is more than a store; it is the culmination of a life's passion for the Earth's hidden histories, offered to fellow collectors.
• •Species: Perisphinctes Tiziani (Oppel, 1863) A beautifully preserved specimen from the Oxfordian stage of the Jurassic period. Note the fine, dense ribbing characteristic of the Perisphinctes genus. This piece was personally recovered from a well-known fossil site in the Poitou region and has been meticulously prepared to reveal its intricate suture lines. A classic and essential addition for any serious collector of ammonoidea.
• •Subject: The Vault Opens: New Discoveries Now Online Esteemed Collectors, Following a successful prospecting tour in the Spanish Pyrenees, I am pleased to announce that Rupella Fossiles is now open. The collection features a remarkable selection of Cretaceous sea urchins and a rare find of crystallized fluorite. Each piece has been chosen for its scientific interest and aesthetic quality. Explore the collection before we depart for the Sainte Marie aux Mines show.
• •The delicate beauty of a forgotten sea. This Saccocoma sp. crinoid, a free-swimming sea lily, seems to dance in its limestone matrix. Recovered from the Solnhofen limestone of Germanythe same formation that preserved the Archaeopteryxit is a window into a 150-million-year-old ecosystem. A testament to the artistry of nature. #FossilCollector #Crinoid #Geology #Paleontology #RupellaFossiles
• •Rupella Fossiles: From Our Hands to Your Collection. 40 Years of Discovery.